Insurance comparison service Comparethemarket has re-launched the Orange Wednesdays two-for-one cinema ticket scheme under a new name.
Newly dubbed ‘Meerkat Movies’, the service will bring free cinema tickets to millions of customers.
The deal was first launched by Orange around 12 years ago, and was handed over to owner firm EE.
EE dropped the scheme last month however, leading the nation’s cinema body Cinema First to sign a new deal with Comparethemarket.
Meerkat Movies will go live next month, and will me made available to Comparethemarket’s 5 million customers nationwide.
The key twist is that the two-for-one tickets will now be available on both Tuesdays and Wednesdays. The deal formerly only applied to Wednesdays, as that was traditionally the worst performing day for box office sales.
To gain access to the free tickets, you’ll need to purchase a product using the Comparethemarket website.
Once your purchase is verified, you’ll be given access to the Meerkat Movies scheme for an entire year.
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From April 3, you’ll be able to use the Meerkat Movies app download codes to redeem at cinemas across the country. The app is available on both iOS and Android.
Speaking to The Telegraph, Mark Vile, marketing director of Comparethemarktet, said: “
Since abandoning Orange Wednesdays, EE has launched a new program to woo cinema fanatics.
EE Film Club was unveiled earlier this week, offering EE customers a blockbuster film rental every week for £1.