The jostling for market dominance between LoveFilm and Netflix before the latter’s launch in the coming weeks has taken another twist as LoveFilm has announced tie-ins with BBC and ITV.
Last month LoveFilm signed up with Sony to get access to films such as The Social Network, and the deal announced today will help bolster its TV content. The deal with BBC Worldwide will give it access to a large library of BBC programmes including Spooks and Doctor Who giving customers on-demand access to the large back catalogue.
The ITV deal is similar in that it will bring much of the channel’s back catalogue of programmes including Inspector Morse and Cold Feet. However neither deal will give users access to the newer content available on BBC iPlayer or ITV Player.
Netflix announced back in October that it would be coming to the UK and Ireland in early 2012 and announced deals with various studios such as MGM, Lionsgate and Miramax.
Since then LoveFilm has signed up with Warner Brothers to get access to its films but Netflix has also signed deals with MGM as well as BBC Worldwide and rumours are circulating that it is in talks with ITV regarding a similar deal.
It seems that despite each sides’ best efforts, customers will be offered a pretty similar range of content by both LoveFilm and Netflix and therefore it will be simply down to price to determine which customers will sign up to.
Currently Amazon is on a marketing blitz boasting about its low prices (from £5.99 to £14.99 a month) but Netflix has yet to show its hand in relation to price.
Will you be sticking with LoveFilm or will you be wooed by the new kid on the block, Netflix? Let us know in the comments.