LoveFilm Instant, the online streaming version of the Amazon-owned UK movie and TV rental service, has launched an app for the Nintendo Wii.
It means Nintendo Wii users can now choose between LoveFilm or its rival Netflix, which began its UK operation earlier in 2012 and is already accessible on Wii consoles.
There are about 8 million Wii owners in the UK. LoveFilm also has apps for the Xbox 360, Sony PS3, the Apple iPad, Amazon’s own Kindle Fire HD as well as smart TVs and Blu-ray Disc players by Sony, Samsung, Cello and LG. You can also stream to a PC or laptop.
Conspicuous by its absence is an app for the new Nintendo Wii U but that will reportedly be added to the LoveFilm app fold “soon”. Again, Netflix got there first, having launched the official Netflix Nintendo Wii U app a few days after the console made its debut in the US in November.
The downside of the Wii compared to most of the other platforms is that the console only provides a standard definition output, while the Nintendo Wii U offers up to 1080p HD. Video streaming services don’t offer HD for their whole catalogue, if at all, but the choice is widening all the time.
The LoveFilm app can be found on the Wii Shop Channel. As with the PC, mobile and smart TV apps, you can search, browse, review and rate content through the Wii console.
Nintendo recommends that Wii users have a wireless internet connection of at least 2Mbps and you will need to have a LoveFilm account or sign up for one (from £4.99 a month). There is a 30-day free trial for new customers.