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LoveFilm announces Viacom partnership

Sam Loveridge



LoveFilm has announced a new partnership with Viacom International Media Networks, bringing the likes of MTV and Comedy Central to the streaming service.

Adding a host of new programmes to the LoveFilm streaming service, the new Viacom deal will allow UK viewers to watch content from Nickelodeon, MTV, Comedy Central and other popular channels.

Fans of reality TV shows like The Hills, Jersey Shore or Geordie Shore will now be able to watch it via the Amazon-owned streaming service.

Punk’d, Ashton Kutcher’s pranking show, is now available on the service as well.

“We’re thrilled to announce the arrival of hundreds of great shows from prestigious broadcasters such as MTV, Comedy Central and Nickelodeon,” said Chris Bird, Director of Content Strategy at LoveFilm. “These new additions to our already extensive selection of entertainment will offer our members – kids and adults alike – more variety than ever before.”

Families will be pleased to hear that the Viacom deal will also offer a host of content from Nickelodeon and Nick. Jr among other channels.

That means kids will be able to watch Spongebob Squarepants, Dora the Explorer, and Blues Clues on LoveFilm from now on.

“This is a great way for our audience to access some of VIMN’s most well-known content, across any device,” said David Lynn, Executive Vice President and Managing Director of VIMN UK. “This partnership will create a fantastic gateway through which fans can view their favourite VIMN shows.”

LoveFilm is facing increasing competition from Netflix of late, as its original content like Arrested Development Season 4, Orange is the New Black and House of Cards are all proving exceedingly popular.

The Amazon-owned streaming service is available on platforms like PC, Mac, Wii U, PS3, Xbox One, Kindle Fire HD, and iOS and Android devices to boot.

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August 29, 2013, 11:27 am

At the moment I'd rather they focussed on getting an Android client ready... one of the main factors tempting me away from LoveFilm and onto Netflix is the ability to watch stuff on my phone and/or tablet...


August 29, 2013, 1:25 pm

Ha...I'd been thinking of signing up for Netflix or Lovefilm, but if there's no android client for Lovefilm I think I know what my choice is going to be!

Twas one of the things I hadn't checked out...turns out it's pretty important (to me). Thanks!


August 29, 2013, 3:43 pm

yeah, the only LoveFilm client available for Android is one for managing your post rental queue only...

They claim they are working on an Android client, but they've been saying that for a loooooooong time now!

Netflix on the other hand has such a solid Android client that it was one of the launch partners for the Chromecast!

Currently the only android-based tablet that can watch videos through LoveFilm is the Amazon Kindle Fire family and even then that's only because it uses the Amazon Prime Video backend rather than LoveFilm itself! Following on from THAT, this means that they have a disincentive to provide a fully fledged Android client for LoveFilm because Amazon would lose their marketing incentive for the Kindle Fires and/or Amazon Prime subscriptions...

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