The Loewe bild 9 might be the prettiest OLED TV you’ll ever see

German company Loewe has just launched its latest TV model – and it’s an Art-Deco-inspired stunner.

Read our Loewe bild 9 hands-on

The strikingly angular Loewe bild 9 was first spotted last year, but thankfully the distinctive design has made it unchanged all the way into production.

Loewe has carved itself a pretty niche by making premium, design-led TVs, and this new OLED model is aesthetically its most ambitious yet. That jaw-dropping styling, by renowned designer Bodo Sperlein, is inspired by the Bauhaus and Art Deco movements of the 1920s, and has been applied to three mounting options: a table stand, wall mount and floor stand, each available in either amber gold or graphite grey.

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Loewe bild 9 2

Cable management’s built into those gorgeous stands, obviously – can’t risk tripping on a trailing HDMI and faceplanting one’s vintage Bibendum chair, eh? Might topple into the Lalique vase and where does it all end?

This is a TV and not just an objet d’art, though, and the bang-up-to-date OLED panel is a 7mm-thick 4K screen in a choice of 55- or 65-inch sizes, supporting three flavours of HDR: Dolby Vision, HDR10 and HLG. An internal digital video recorder provides you with 1TB of recording space.

Loewe bild 9

Switch the bild 9 on and an integrated 120W six-speaker soundbar glides neatly into view, visually reassuring you that, yes, you have spent a shedload of money on a TV that’s as much a lifestyle choice as something on which to watch documentaries about Walter Gropius (or, y’know, The Avengers and that). But if that isn’t enough audio for you, Loewe has the matching klang 9 speakers, which each contain a dedicated subwoofer, arriving in August for £4990 per pair.

Loewe bild 9 1

The Loewe bild 9 is on sale now for £6990 (55-inch) and £8990 (65-inch). It ain’t cheap, but the finer things rarely are. Hopefully we’ll have a full review of it in the coming months.

In the meantime you can see Loewe’s video of the bild 9 here…

Is this the best-looking TV you’ve ever seen? Let us know in the comments below.