3D in the home is still an unknown entity with TV manufacturers scrambling to decide whether to go down the active or passive route. LG it seems, is pinning its hopes on passive technology.
Unveiling the LW980S, The South Korean manufacturer is eschewing the heavy and costly active glasses, which are needed for most premium 3DTVs by using passive technology.
LG’s Cinema 3D technology is also the first 3D display technology to receive flicker-free certification from TÜV and Intertek, two of Europe’s testing agencies – which should make it easier on your eyes. LG claims that the LW980S has wider viewing angles meaning more people should be able to get the 3D effect from “practically any position in front of the TV.”
Of course another issue with 3D at the moment is the availability of 3D content – or the lack thereof. In a bid to increase the amount of content available to LW980S viewers, LG has included a proprietary 2D to 3D conversion technology as well as 3D Video-on-Demand, available through LG Apps.
LG’s Nano Full LED lighting technology also appears on the LW980S as does TruMotion 400Hz which should ensure pretty smooth video playback.
LG’s top man is effusive in his praise for the new set: “The LW980S is the crown jewel of TVs as it includes the most advanced technologies and features we’ve developed at LG over the years,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We’ve set a new benchmark in connectivity, picture quality and sheer viewing enjoyment.”
Pricing and availability have not been announced so far but LG will be putting the LW980S on display at IFA in Berlin next month and we’ll be passing our critical eye over this new TV set.