LG’s Flexible OLED TV will launch during the second half of the year

With LG having unveiled the world’s first flexible OLED TV earlier this week, the manufacturer has now confirmed the innovative offering will hit retailers later this year.

Dubbed the LG EG9900, the flexible TV made its first official bow during CES 2015, possessing the ability to transform its 77-inch form from a flat to a curved panel simply with the touch of a button.

Although LG failed to offer any detailed release plans for the futuristic flat screen during its CES press conference, the manufacturer has since stated the innovative home entertainment offering will touch down during ‘the second half of the year’.

“This is the world’s first flexible OLED TV and it gives you all of the great benefits of OLED topped up with the Smart UX of webOS 2.0 and the fact that it can flex forwards and backwards,” Robert Taylor, LG’s Home Entertainment Product Manager said speaking with TrustedReviews.

He added: “It will be available in retail and will launch in the second half of the year.

Related: Hands-on with LG’s 2015 OLED TVs

Although LG has yet to discuss pricing for the TV it has described as being “all about the innovation in form factor,” those tempted by the device shouldn’t expect it to be easy on their wallets.

As well as boasting one-of-a-kind flexible credentials, the LG EG9900 benefits from a 4K panel and the company’s hugely popular webOS Smart TV platform.

What’s more, the TV’s price is sure to be further inflated by its uniqueness within the market.

“This is something that only LG can produce and it benefits from the attributes of having both a flat and a curved TV. It moves in between the two,” Taylor stated.

Would you be tempted by a flexible TV or do you see the idea as nothing more than a novelty? Let us know via the comments section below.