Home / News / TV News / LG’s 77-inch curved 4K OLED TV handed £20,000 price tag

LG’s 77-inch curved 4K OLED TV handed £20,000 price tag

Luke Johnson


LG's 77-inch curved 4K OLED TV
LG's 77-inch curved 4K OLED TV is coming but it will make your wallet cry

LG has dated and priced its new flagship TV for launch, with the company’s 77-inch curved 4K OLED TV to hit the UK this October with a whopping £20,000 price tag.

Officially known as the LG 77EC980V – snappy, we know – the 77-inch curved 4K OLED will be powered by the company’s new webOS TV platform and boast Ultra Cinema 3D playback credentials alongside its proprietary WRGB OLED technology and 3840 x 2160 pixel UHD 4K resolution.

Although a precise release date is still up in the air, the Korean manufacturer has confirmed that the 77-inch 4K monster will start rolling out to UK retailers this October.

A glimpse into the future of television, this monstrous 4K OLED offering will set wannabe owners back a cool £19,999.

For those of you with neither the space nor the deep enough pockets for this 77-inch beast, fret not, LG has your back.

For a mere £5,999 you will be able to snap up the company’s 65-inch curved 4K OLED TV when the LG 65EC970V joins its 77-inch sibling on retailer’s shelves this October.

Both models run LG’s True 4K Engine Pro, capable of scaling SD, HD and Full HD to near 4K quality – as well as being future proofed against future broadcast signals.

Read More: Best TVs 2014

Prem Desai

June 27, 2014, 11:09 am

This TV is wrong on so many levels:

The price - no way I'm spending 20k on LG anything - even it is coated in gold and diamonds. LG is still a budget brand and should not forget that.

The curved screen - we were all looking forward to the holy grail of TVs - flat, hang on the wall. Now we have it. This is a step backwards.

Future proofed against future 4k broadcast - ain't no such thing.


June 27, 2014, 11:25 am

I think this is going to be for very select people (footballers), cheaper ones will appear (the 65 inch is 6k). I've seen this TV a few times now including yesterday and it is stunning, but I think it's more about LG showing what it can do. Don't forget LG makes its own panels. It's a company that has been moving more and more away from the 'budget' only side for a while now.


June 27, 2014, 3:15 pm

good thing about that we can soon get a 55" oled 1080p for about 2000€ ... good enough for me


June 29, 2014, 1:59 am

"LG is still a budget brand and should not forget that."

Spoken like a true slave to marketing and branding. Mercedes Benz, Gucci and ADIDAS are proud of you.

Prem Desai

June 29, 2014, 7:08 am

You're clearly one of these talentless people who need to get personal without actually knowing how to back up your point.

Fear not - I'll back mine.

LG has made great strides in the last 10 years and is a force to be reckoned with - at the budget end. This is NOT my opinion - it is their choice.

Walk into any electronics store and apart from own-brand TVs, etc, LG will be the cheapest products there. Same with appliances, etc. This is their target market and there's nothing wrong with that.

Don't blame me - this is LGs choice and I respect them for it.

However, my opinion still stands - LG is a budget brand (out of their own choice) and should know better than to release 20k TVs.

At the rate at which they're progressing, I'm sure they will be able to command these prices soon - but not at the moment.


June 30, 2014, 9:09 am

I can't be totally talentless, I picked you from a mile away.

Prem Desai

July 7, 2014, 3:11 pm

No mate - nothing to do with the price. It's the branding (sadly, very important).

Anyone with 20k to spend on a TV (sadly, I'm not that fortunate) will NOT be looking at brands like LG - no matter how good the set is.

It shouldn't be this way, but you know it is. LG have chosen their place in the market as a budget / value brand - not necessarily inferior.

Their mobile phone being a good case - good phones, but cheaper than the competition.

Don Believeinthem

July 8, 2014, 2:01 am

Except they'll probably stop making 1080p OLED TVs because no-one will buy them as it's not 4K(!)

Besides, there's more profit in charging 3 grand for old edge-lit LCD tech with a few million redundant pixels :'-(


August 24, 2014, 1:19 am

everyone seems to forget that lg is the biggest screen manufacturer in the world, they know their stuff. why do you think iphones and mac screens are made by lg. lg is not a budget brand. there are loads of other brands with cheap products on the market too,and if you look at the high end lg is even above the likes of panasonda sony and samsung


August 19, 2015, 4:46 pm

One year later (August 2015) & this has gone up by £5000 !! Strange, always thought TV prices kept falling only.

comments powered by Disqus