LG Prada v3.0 Officially Unveiled

It was as far back as July when we first heard about a new Prada-branded phone from LG and we have now finally seen it officially unveiled.

The LG Prada v3.0 as you can see is dominated by the colour black even in so far as Prada designing a custom monochrome Prada UI skinned on top of what is believed to be Android 2.3.7.

The UI is certainyl sleek looking and is only broken when you download new apps from the Android Market, which don’t have a black and white icon. However LG has cleverly gotten around this problem by allowing you to assign a generic black and white icon from its database to maintain the sleek look.

While this UI will not be for everyone, one piece of good news is that LG has confirmed that the phone will be getting the Ice Cream Sandwich update at some stage in 2012.

The LG Prada v3.0 is third installment in the collaboration between LG and Prada which began in 2007 with the LG Prada KE850 and followed up by the LG Prada II KF900 in 2009.

The phone has 4.3in NOVA display reinforced with Gorilla Glass and with a resolution of 800 x 400. The bright NOVA display produces 800nits of brightness – which makes it ideal for outdoor viewing. Powering it all will be a 1GHz dual-core OMAP4430 from Texas Instruments.

The handset itslef is a mixture of plastic and metal with the rear a textured plastic which vaguely resembles real leather. The metalllic-looking edges ae actually also made of plastic but painted with metal, with an LG spokeman telling us that it has been coated enough times to prevent scratches from showing up.

It has an 8 megapixel camera so you can take pictures to check your Prada bag matches your Prada shoes and your Prada [something else you wear]. The camera will also be capable of recording 1080p video at 30fps.

The LG Prada V3.0 will also have 8GB of internal storage expandable using microSD cards, an NFC chip, Bluetooth 3.0 and Wi-Fi. The phone will measure 127 x 69 x 8.5mm so should fit into even the smallest handbags. or suit pockets

Prada will also be bringing out a range of branded accessories including earbuds and a Bluetooth headset.

The new phone will be available in South Korea and western Europe in the middle of January next year but LG at the launch last night would not be drawn on the price, saying the price would be set in collaboration with carriers in each region.

Let us know in the comments what you think of the new Prada phone from LG and if you’ll be slipping it into you Prada suit pocket when it arrives next month.

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