Has Pioneer set a disappointing precedent?
It seems Pioneer isn’t the only soon-to-be ex-plasma TV manufacturer. LG Electronics is apparently considering withdrawing from the plasma business, too.
In an interview with Japanese Kyodo News, president of LG Electronics Japan, Lee Gyu-hong, explained that if Plasma sales continue to slump the company may stop making such TVs altogether, to better focus on its LCD business. According to Lee Gyu-hong, LG likely won’t be able simply to reduce costs to improve profitability.
While not as disparaging as the news that Pioneer is ceasing plasma production, it’s still a worrying sign of the times. Clearly consumers aren’t being persuaded of the benefits of plasma over LCD quite so easily now the price differential is that much more notable.
At this rate there might not have any plasma manufacturers by this time next year…