LG has announced that it has sold more than 10 million LTE handsets globally, after what the company calls an “aggressive” marketing strategy.
“Aggressive pushing forward with 4G LTE technology allows LG to satisfy the needs of consumers and is a huge factor in our growing success in global LTE smartphone sales,” said Dr. Jong-seok Park, LG Mobile Communications’ President and CEO. “Having established ourselves as a major industry player, we will continue to expand our footprint in the global LTE market with a wider range of differentiated, high quality LTE smartphones.”
Claiming its success is due to entering the LTE market early and being able to offer a “combination of the best hardware and advanced 4G LTE technologies” in its LTE handsets, LG plans to retain a strong market position with Strategy Analytics predicting global shipments of 4G handsets will reach 275 million by the end of this year.
Currently the only 4G network provider in the UK, EE doesn’t actually offer any LG handsets to use on the superfast mobile broadband network. As Ofcom recently announced the winners of the 4G auction, UK 4G enthusiasts could soon see 4G LG handsets arriving on UK shores as other network providers, like O2, Vodafone and Three, launch their own 4G tariffs.
At MWC 2013, LG unveiled the LG Optimus F series, including the LG Optimus F5 and LG Optimus F7, as a range of smartphones designed to offer 4G connectivity at a more affordable price than high-end market competitors like the Samsung Galaxy S3 or soon to be announced Samsung Galaxy S4.
EE offers a range of handsets on its superfast 4G signal, such as the Apple iPhone 5 or Nokia Lumia 820, but with tariffs currently costing upwards of £41 a month over 2 years for 1GB of data, they are not that affordable. Having had the luxury of setting its own pricing levels as the UK’s only 4G provider, EE will soon face competition from other network providers launching their own 4G tariffs with far more reasonable price commitments.
Are you impressed by the new range of 4G enabled LG handset unveiled at MWC? Will you be getting your ahdns on the LG Optimus G Pro when it hits UK stores? Let us know via the TrustedReviews Facebook and Twitter feeds or the comments section below.