With 4K TVs growing in popularity and reducing in price, attention has now turned to the rise of 4K programming, with LG backing Netflix and YouTube to lead the 4K content race.
Following its formal unveiling of a range of new 4K TVs, a collection that is set to vary in size and price, South Korean manufacturer LG has predicted that while Netflix and YouTube will tackle the 4K content race head-on, more traditional broadcasters are looking set to struggle.
“In the next six to twelve months Netflix and YouTube are going to be leading the distribution of 4K content,” Darren Peterson, Senior Content and Services Manager for LG’s TV division told TrustedReviews.
He added: “I don’t see, at the moment, any UK broadcasters or satellite providers bringing 4K this year. They might do the odd test here and there but they are not ready to launch 4K properly.”
With 3D, the TV industry’s last flagship feature, having failed to engage users largely due to the widespread lack of extra-dimensional content, it has been suggested that providers are to focus a bigger push around 4K content to ensure the visually impressive features take off.
Explaining the company’s thinking in backing more modern content providers over traditional broadcasters in the 4K race, LG’s Peterson suggested that new media outlets are able to be more “agile” in their adopting of emerging technologies.
“It will be the new TV players that are able to be a bit more agile and start 4K content rollout before more traditional broadcasters,” he told us.
“Netflix is launching 4K content around Q1, Q2 with the release of House of Cards season 2 and it has been filming all of their original programmes in 4K. YouTube is pioneering its own format for 4K that we also support.”
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