When you have one of the most iconic logos in the world of technology, removing it from your latest device seems like a pretty strange move, but that’s exactly what Leica has done.
The red dot Leica logo is one of the most instantly recognisable logos, not only in digital photography, but the whole of technology. When it released its high-end M9 camera in 2009 the logo was slapped right on the front but with the refreshed M9-P it has peeled it off and thrown it in the bin. The reason for such a radical decision? Well Lecia believes that the M9-P will allow photographers to “virtually melt into the background.” Leica obviously believe the red dot is so recognisable it will attract unwanted attention and so has removed it to make the M9-P as subtle and unobtrusive as possible, labelling it "ultra-discreet." In technological terms, the M9 and M9-P are absolutely identical twins and feature precisely the same qualities including the 18-megapixel CCD sensor.
As well as doing
away with the logo, which is now inscribed on the top of the camera, the Leica
M9-P also features an extremely scratch-resistant, almost unbreakable, sapphire
crystal cover for its LCD monitor display. Sapphire crystal is one of the
world's hardest materials and so hard that it can only be worked with special
diamond-cutting tools. The anti-reflective coating on both sides of the monitor
cover glass claims to further improve image reviewing, particularly in
unfavorable lighting conditions. The M9-P also features new vulcanite
leathering for better grip. The
new model will be available this month and will come in either silver chrome or
black paint finish. The original M9 cost a whopping £4,850 and the latest
version adds around £500 coming in at a huge £5,395 when it hits shelves.
Leica has also announced a companion wide-angle lens, the Leica Super-Elmar-M 21 mm f/3.4 ASPH. The lens is aimed at those involved in photojournalism, landscape and architectural photography thanks to the extremely wide angle packed into a compact form factor. Its design and range are direct nods to classic lenses, which Leica produced up to five decades ago. The new lens will be available from July for an unknown price.