Leica has announced another in its range of luxury compact
cameras, the V-Lux 30 and as always they have slapped around £300 onto the
price tag compared to the almost identical Panasonic ZS10.
As some of you may know, Panasonic and Leica have a partnership deal whereby Panasonic makes digital cameras for Leica, while Leica provides its legendary optical expertise and prestigious brand name for the lenses. As a result there are several cameras for which there exist both Panasonic and Leica versions, which are virtually identical. The V-Lux 30 (below left) is a re-branded ZS10 (below right) with the same hardware as the Panasonic model but, it does come with a lovely red sticker on the front. The V-Lux 30 is the follow up to the V-Lux 20 which was launched last year and it has boosted a number of the specs. The V-Lux 30 comes with a 15.1 megapixel sensor (14.1 effective), high performance Leica lens with extended 16x zoom range and built-in GPS capabilities.
The Leica compact also includes full HD video recording in 1080i-AVCHD format and a faster continuous shooting mode for quick-moving subjects such as sports or wildlife. There is also a 3D mode which lets photographers create 3D pictures by combining two photographs taken in sequence, which are then saved as a 3D image in MPO format for viewing on 3D-compatible screens. Of course both these features are also available on the Panasonic ZS10 which can be got for around £250 while the Leica will set you back £550 when it is released in June.
As you can see in the picture above, the differences between the two compacts is not immediately obvious and we certainly don’t think there’s £300 of a difference – but as Leica continues to release its own versions of the Panasonic compacts there must be people willing to pay the premium for the little red sticker.