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Kodak To Stop Making Cameras

David Gilbert by

Logo - Kodak

Last month, Kodak filed for Chapter 11 bankruptcy protection and as part of the attempts to restructure the ailing company, it has announced today that it will cease production of all digital cameras, pocket video cameras and digital picture frames in the first half of 2012.

In a statement Kodak said it would instead be focusing on expanding its current brand licensing program and seek licensees for cameras. The company said it would take a charge of about $30 million for the business exit but expects to generate annual savings of more than $100m as a result.


“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.

The company will now focus on other areas in of the business to generate revenue, including online and kiosk printing, desktop printers, camera accessories and batteries as well as the business which the 123-year-old company is based on, traditional film capture and photographic paper business.


The company said it has contacted its retail partners, and is working closely with them to ensure an “orderly transition.” Kodak will continue to honour all related product warranties, and provide technical support and service for its cameras, pocket video cameras and digital picture frames.

Are you sad to see the end of Kodak cameras? Let us know in the comments below.

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February 9, 2012, 10:32 pm

glad to see them focusing on growth markets. Like film and photographic paper. That'll set them right

Martin Daler

February 10, 2012, 3:48 am

and what is the betting that the person/s responsible for the monumentally stupid decision not to launch their digital products back in the day, for fear of cannibalising their film revenue, is/are now drawing a gold plated pensions?

I've never understood the management fear of 'cannibalising our own customers' - who else would they rather did that? Hopefully Kodak will be a warning to any other idiot managements out there.


February 10, 2012, 6:44 am

@Martin Daler - but Kodak were actually amongst the very first digital cameras to be launched in the UK.

Back in early 1995 I had just started my current job, which entailed a lot of experimental digital imaging - the Kodak DC40 had just been launched and was my tool of choice for a while.

It was sort of revolutionary at the time - snapped (sorry) up by many estate agents in particular here in the UK.

Biggest snag was lack of an in-built screen - so you couldn't tell what you'd captured until you plugged it into your PC and downloaded your images.

Still - this was still a major breakthrough, back in the day.


February 10, 2012, 2:30 pm

That part of their plan is slightly Bizarre!

But they've been doing well with their desktop inkjet printers in terms of sales - though this success has been largely at the 'value' end of the market where there's less margin. Surely, right now they need some high-margin products and services to lift them out of their rut?

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