Amazon has launched its Kindle Unlimited e-book subscription service here in the UK.
Kindle Unlimited launched initially in the US (as Amazon products always do) back in July. Now it's available in Britain, too.
The service essentially acts as a Spotify for e-books, offering unlimited access to a range of 650,000 books (as well as a bunch of audiobooks) for just £7.99 per month - that's about the price of a single newly released paperback.
In case our fellow Brits weren't feeling suitably second-rate, the UK offering is a cool 50,000 books light of the current US provision. Of course, those books that are available don't cover all of the major publishing houses anyway.
Still, it's a sizeable number of books to wade through, and we're getting the service ahead of our European cousins.
All of Kindle Unlimited's books can, of course, be accessed on any device with a Kindle app installed, as well as dedicated e-readers. Naturally, there's a 30-day free trial on offer for those who want to suck it and see.
The expansion of the Kindle Unlimited service is well timed on Amazon's part, as it just launched a new high-end e-book reader, the Kindle Voyage. It features the highest resolution 6-inch E-ink display yet, as well as a new slimline buttonless design.
Add that to the company's revamped Kindle Fire line, and Amazon is clearly ready to make a pre-Christmas push in the e-reader market.