Like Katie Hopkins’ larynx and 5p bags from Tesco, in-app purchases are among the universally-abhorred evils of modern living.
But it isn't only penny-pinchers who object to being asked to constantly shell out on virtual goods.
Take, for instance, Kanye West – a multi-millionaire rapper married to a multi-millionaire socialite and reality TV star.
The affluent hip-hop star has expressed his disdain towards IAPs in less-than-polite terms on Twitter.
Check it out:
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It's worth noting that West's wife, Kim Kardashian, has her own game app that takes full advantage of microtransaction opportunities.
Although we're guessing West is hitting out at games targeted at toddlers; his child, North West, is only two years old.
Do you think Kanye West makes a good point? Let us know in the comments.
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