A rise in 7-inch tablets and the release of the iPad mini mean consumers no longer carry 10-inch tablets around with them, retailer John Lewis has claimed.
Suggesting that usage patterns have changed since the original, 9.7-inch, iPad reinvented the tablet space back in 2010, the retailer has claimed that 10-inch models and tablets at the larger end of the size spectrum are become increasingly locked to the home environment.
“We have seen a shift in usage around what people are using their tablets for,” Harry Boughton, a tablet buyer at John Lewis said speaking with TrustedReviews. “We are starting to see that change in behaviour with the larger screen devices.”
Delving a little deeper in how consumers are changing their interaction with 10-inch tablets, Boughton stated: “When the iPad first launched, customers were taking their tablets out and about with them to really use as devices on the move.”
He added: “
“Their main usage, we find, is people use it in their living room while watching the TV to browse the internet or do some shopping.”
Despite 10-inch tablets being less likely to be used on the move, Boughton has claimed that John Lewis is seeing a largely even split in the breakdown in sales between 7-inch and 10-inch models. The retailer added that it is experiencing almost identical sales of the iPad Air and iPad Mini.
Do you still use your 10-inch tablet on the move or have you switched to a smaller, 7-inch model? Let us know via the comments box below.
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