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‘No one carries a 10-inch tablet anymore’ claims retailer

Luke Johnson


Apple iPad
Are 10-inch tablets now a device for the home?

A rise in 7-inch tablets and the release of the iPad mini mean consumers no longer carry 10-inch tablets around with them, retailer John Lewis has claimed.

Suggesting that usage patterns have changed since the original, 9.7-inch, iPad reinvented the tablet space back in 2010, the retailer has claimed that 10-inch models and tablets at the larger end of the size spectrum are become increasingly locked to the home environment.

“We have seen a shift in usage around what people are using their tablets for,” Harry Boughton, a tablet buyer at John Lewis said speaking with TrustedReviews. “We are starting to see that change in behaviour with the larger screen devices.”

Delving a little deeper in how consumers are changing their interaction with 10-inch tablets, Boughton stated: “When the iPad first launched, customers were taking their tablets out and about with them to really use as devices on the move.”

He added: "I think we are starting to see a polarisation in that model. Your 7-inch and 8-inch tablets are something that you will take with you but no one really carries a 10-inch tablet around with them anymore.

“Their main usage, we find, is people use it in their living room while watching the TV to browse the internet or do some shopping.”

Despite 10-inch tablets being less likely to be used on the move, Boughton has claimed that John Lewis is seeing a largely even split in the breakdown in sales between 7-inch and 10-inch models. The retailer added that it is experiencing almost identical sales of the iPad Air and iPad Mini.

Do you still use your 10-inch tablet on the move or have you switched to a smaller, 7-inch model? Let us know via the comments box below.

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John Skidmore

April 19, 2014, 12:03 pm

Where do they get this rubbish from! I know plenty of business people in the city who carry a full size iPad Air in preference to carrying a chunky laptop


April 19, 2014, 1:06 pm

I take mine with me but using it on the train is only do-able if I get a seat. Because I generally don't get a seat it's not become part of my routine and I mostly use my phone on the move instead.


April 20, 2014, 2:32 pm

I have to disagree with this I'm out in the wild most of the day (I'm in construction management) and beyond colleagues and friends I see plenty of 10" slabs out there heck I'm starting to see the new Samsung 12 inchers my own daily kit consists of a Samsung galaxy note 10.1 2014 edition a google nexus 7 2013 and on days when I need a little more horsepower I pack my surface pro 2 it sounds like a lot of gear but I'm out in the field all day and use my truck as a mobile office and if anything the nexus 7 which I love is getting a little too small for my old eyes and I'm looking for a 8 to 9 inch replacement hopefully a new larger nexus or possibly a lg g pad.


April 20, 2014, 4:12 pm

8in Dell venue is the best size I've found for work and play,for $300 dollars it's pretty cool.


April 20, 2014, 6:43 pm

I use my iPad Air both out and about and at home. Its light enough to carry outside the home, so why not? I can see why people like the smaller tablets though, they are quite portable. However what concerns me more is the line between phones and tablets seems to be disappearing with these smartphones with 5 and a half and 6 inch screens. Are people going to bother buying/carrying a 7" tablet when they've got a 6" phone? (For the record I think a phone bigger than 5" is absurd)


April 21, 2014, 11:30 am

Shame you didn't construction manage any punctuation into your unintelligible comment.

Jan Mejlgaard Bliddal

April 22, 2014, 10:43 am

I liked the size af weight of the iPad mini when the first version came and was sure that I was going to buy the retina version of it when it came. That changed with the introduction of the iPad Air and I bought that instead. narrowing the weight gap by nearly 200 gram made it a much better choice for my purpose. I am using it as a second screen at uni and I am also using it to film lectures when appropriated. I does that very well because the size of the screen makes it possible to see if things are in focus. It is also extremely fast when it convert videos for my youtube channel only down site is the 15 minute youtube limit when uploading from the iPad. A 15 minute 1080 video can be converted and uploaded in less than 15 minutes. A 22 minut video exported to my mac mini 2011with 8GB of memory then converted in compressor takes up to 4 ours and that is with an i5 processor


April 22, 2014, 7:17 pm

A nonsense headline from a solely domestic retailer. The most carried tablet is still the iPad by business users. Take a train in the morning and you see laptops and iPads with a smattering of Kindles and other tablets, but few 7" or 8" devices.
the smaller 7" and 8" devices are sold on price to those who can't afford a 10" model. Once larger screen mobiles become more affordable the sale of these stopgap solutions will end.

Huw Davies

April 23, 2014, 7:38 am

An example of a businessman not knowing his potential customers.
Being retired and the owner of two 56 year old eyeballs means I find the 7-8 inch tablets too small for easy viewing so I own two 9.7 inch tablets and a 42 inch TV and a 17 inch laptop. The tablets have just enjoyed a long weekend in Versailles with my wife and me and will soon be coming with us to Hawaii.
He clearly doesn't want John Lewis to cater for us long sighted over 50s! (which seems a bit short sighted of John Lewis seeing as I have more disposable income now than when I was of an age to have used a smaller screen)


April 24, 2014, 11:06 am

Certainly true for me. My iPad lives at home, my Nexus 7 goes with me when out-and-about.

The iPad isn't too bad to carry, but the Nexus does what I need whilst being smaller, and also has built-in 3G.

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