A rise in 7-inch tablets and the release of the iPad mini mean consumers no longer carry 10-inch tablets around with them, retailer John Lewis has claimed.
Suggesting that usage patterns have changed since the original, 9.7-inch, iPad reinvented the tablet space back in 2010, the retailer has claimed that 10-inch models and tablets at the larger end of the size spectrum are become increasingly locked to the home environment.
“We have seen a shift in usage around what people are using their tablets for,” Harry Boughton, a tablet buyer at John Lewis said speaking with TrustedReviews. “We are starting to see that change in behaviour with the larger screen devices.”
Delving a little deeper in how consumers are changing their interaction with 10-inch tablets, Boughton stated: “When the iPad first launched, customers were taking their tablets out and about with them to really use as devices on the move.”
He added: "I think we are starting to see a polarisation in that model. Your 7-inch and 8-inch tablets are something that you will take with you but no one really carries a 10-inch tablet around with them anymore.
“Their main usage, we find, is people use it in their living room while watching the TV to browse the internet or do some shopping.”
Despite 10-inch tablets being less likely to be used on the move, Boughton has claimed that John Lewis is seeing a largely even split in the breakdown in sales between 7-inch and 10-inch models. The retailer added that it is experiencing almost identical sales of the iPad Air and iPad Mini.
Do you still use your 10-inch tablet on the move or have you switched to a smaller, 7-inch model? Let us know via the comments box below.
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