A year since Jay Z and his cohort of musical megastars gathered on stage promising a new era in music streaming, Tidal has shown signs it's here to stay.
On Tuesday, the company announced it has amassed 3 million global subscribers in the 12 months since the US launch.
That’s a major gain on the one million users announced last autumn and a 2.5m gain on the global subscribers held prior to Jay Z joining the fray.
Interestingly, according to Billboard, around 45% (1.35m) of those paying customers are forking out more than £/$19.99 a month for the hi-fi, lossless content.
The rest are paying for the regular resolution, priced at £9.99 a month offering access to 40 million tracks and 130,000 music videos.
Related: Tidal review
While all this might be good news for Tidal’s chances of sticking around long-term, the numbers still dwarf those tallied by Spotify and Apple.
Apple Music has more than 11 million paying customers since its launch last summer.
Meanwhile, Spotify is streaking away with 30 million customers worldwide and countless more accessing the Spotify Free service.
Tidal has been battling with the big two by snapping up exclusive content such as Kanye West’s The Life of Pablo LP.
Today, Tidal says the album surpassed 250 million streams in the first ten days. Yesterday, West probably annoyed Tidal by posting one of the songs from the album to Apple Music and Spotify.
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