In a move we don’t see too often, ITV has chosen to launch its Player service in the Android Market first, before bringing it to Apple’s App Store – but iPhone owners fear not, as an iOS version is on the way.
The ITV Player app is now available to download for free from the Android Market and will offer mobile phone and tablet users the chance to catch up with the latest episodes of Corrie and The Only Way is Essex. You will be able to catch up on all shows from the past seven days via the app not only from ITV1 but also from ITV2, ITV3 and ITV4 – which will please fans of gratuitous reality TV. There will be a feature allowing you to browse recommended programmes as well as allowing you to search shows by channel and alphabetically. You will be able to stream an unlimited amount of content over Wi-Fi but not 3G – though this is probably a good limitation, thinking of your data plan. Obviously only people in the UK will be able to watch the content and the developer says: “People in some regions will be restricted to only viewing ITV2, ITV3 and ITV4 programmes” – though no reason was given for this restriction. Some reviews on the Market already suggest Northern Ireland is one of these areas.
Robin Pembrooke, Managing Director of ITV Online and On Demand, said: "I'm very excited to be launching our first ever ITV Player mobile app. Android is just the first step in a mobile strategy that will see us rolling out ITV Player across mobiles and tablets, including iPhones and iPads, across the rest of this year." Indeed ITV is not only planning on bringing out an iOS version but also a tablet-specific Android version to compliment the current app.
To use the app you’ll need to be running Android 2.2 or above as well as Adobe Air 2.6 or above to make the streaming video work. Reviews on the Android Market are currently a mixed bag with a lot of people complaining about the need to register an email address to use the app. ITV say this is to allow them to “keep you informed about improvements and other exciting developments at ITV.”Source: ITV