50 per cent of UK should be able to get the 2010 World Cup in HD, for free.
About half of you reading this are going to be pleased, the others disappointed: ITV HD is coming to Freeview HD in time for the World Cup next year – but only for 50 per cent of UK homes. The rest of you will either have to find a friend’s house to watch at, or just suck it up (it’s only football, after all).
ITV HD is already available on Freesat, although as a slightly annoying Red Button service rather than a channel, but ITV has now arranged with the BBC to take some of its bandwidth. As a result ITV HD will be available alongside Five, Channel 4 and, of course, BBC HD once Freeview HD’s roll-out is completed. A process which, as you surely remember, starts in December in Manchester and is expected to finish in 2012.
Interestingly, ITV still hasn’t signed up to offer its HD content to Sky, which means that – pending an agreement being made in the coming months – the only way to watch the World Cup in HD will be via free-to-air broadcast services. If that isn’t progress I don’t know what is!
ITV Investor Relations.