Bold industry talk surfaces ahead of a potentially exciting (and long overdue) announcement...
Here’s an interesting bit of specu-rumour: iTunes may be about to give up DRM… ”today”!
Details are thus: AppleInsider (generally a fairly reliable source in the past) has word that moves from the likes of Amazon MP3, 7Digital, Play.com and Tesco Digital to ditch DRM entirely in favour of junk-free deals with the big four record labels (for the 100th time: Universal, EMI, Warner & Sony BMG) has finally made an impact and seen Steve Jobs take action.
Without any hint or tip (until now at least) the news is the move will be made right now, 9 December, today. Of course iTunes already has a deal in place to sell EMI content DRM free (it was one of the first to do so in fact) but while a number of independent labels bulk that up, striking similar agreements with remaining trio has proved far more troublesome. On top of this iTunes tends to charge a premium for DRM tracks (which it encodes at a decent, if no-longer remarkable, 256kbps bitrate) though this pricing model seems increasingly out of touch with modern alternatives.
Should this rumour be true one of the coolest aspects is it is expected to be an instant global transition (what offers for existing DRM-owning customers, pray tell?) and we should know the validity behind, well – before the end of the day…
Keep those fingers and toes tightly crossed my chums and if true, whatever next? A reasonably priced all-you-can-eat subscription model?!