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Is the iPhone 5C officially a flop? Another retail giant slashes the price


iPhone 5C
iPhone 5C

Significant discounts on brand new Apple iPhone handsets are absolutely unheard of, but US big box store Best Buy has become the latest major retailer across the pond to slash the price of the iPhone 5C.

Best Buy is offering the iPhone 5C for $50 (about £30) on a two-year contract, which is half of the $100 (around £60) Apple has instructed retailers to ask punters for the colourful handset.

Best Buy's move, as reported by ABC news, furnishes users with a $50 gift card towards the cost of the iPhone 5C, hence circumnavigating Apple's recommended retail price. It's the largest cut yet after rival retailers Target and Wal-Mart knocked twenty bucks off the asking price.

This comes just two weeks after the handset, which represented a serious change of tact for Apple, became available to buy in the US and around the world and is a sure-fire sign that consumers haven't been turned on by the offering.

Effectively an iPhone 5 in a plastic shell, the 5C replaced its predecessor to become Apple's second tier handset behind the iPhone 5S. However, while the iPhone 5S is still listed for an 'October' dispatch after selling out on day one around the world, there have been no such issues for the readily available iPhone 5S.

Apple acknowledged that the iPhone 5S and iPhone 5C combined sold 9 million units in the first weekend on sale, but didn't segregate each handset's performance.

Even through the iPhone 5C was billed as a more affordable handset, most observers felt Apple's pricing remained excessive at £469, just £80 cheaper than the flagship model, which packs the new A7 and M7 processors, the TouchID fingerprint sensor and multiple improvements to the device's camera.

Perhaps the price drops, which have yet to make their way to the UK, will allow the iPhone 5C the opportunity to halt the march of the mid-range Android brigade?

Via ABC News

Jamie Maclean

October 4, 2013, 11:16 pm

They may be trying to be tactful, but it should really be "...a serious change of tack..."


October 4, 2013, 11:44 pm

Good god this is a cheaper and nastier version of a one year old handset that was already behind the tech world. Don't get me wrong I use an ipad daily so i do appreciate apple products but why on earth would anyone take this on a two year contract, never mind paying up front, the world has gone mad


October 5, 2013, 4:26 pm

Its taken me several (expensive) years to realise that the iPhones are just way too overpriced. The price of the 5C really tipped the balance for me as it was expected to be a budget phone but in reality was just a re-packaged 5 for a similar price. This lead me to take a punt with an Android handset - a Nexus 4. It was £216 cheaper than the cheapest 5C. So far, I have no regrets and in all honesty I cant see myself being ripped off with the Apple prices ever again. I think the iPhone has genuinely had its day and if Apple insist on keeping its prices high, it will soon become a very niche handset for those with more money than sense !!


October 6, 2013, 6:51 am

"no such issues for the readily available iPhone 5S." - should read 5C


October 6, 2013, 11:56 am

Got a stock room full of 'em and only 3 sold since launch day. I'd say it was a flop.


October 6, 2013, 7:11 pm

Call me suspicious, but I rather think the pricing strategy here was to start off very high and naturally allow the market to lower the price until they have found the level on which they can achieve decent sales and decent margins.. Retailers take the hit for now and next quarter the price is reduced. The phone's main feature is that it can be made cheaply so a drop in price is hardly an issue.


October 6, 2013, 7:42 pm

It will be interesting to see apple and america share the 'decline of empire' as eastern companies move things forwards

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