It has long been realised that iPhone owners use their device more than people who bought other kinds of handset.
A recent study by Ericsson confirms that despite holding a market share of around 20 per cent, iPhone users are responsible for 45 percent of global 3G traffic overall.
It also reports that Android users were not far behind, accounting for 30 per cent of all traffic, based on a 15 per cent share.
It’s said that iPhone and Android owners consume an average of 350MB of data every month.
With Apple’s FaceTime app being opened up to work on 3G/4G when the iOS 6 upgrade hits later in 2012, it can only add to an unstoppable rise in data consumption.
Meanwhile, mobile marketing company Velti regularly studies the number of ads served to mobile users via its Mobclix Exchange system (delivering ads to more than 33,500 apps). It finds that the iOS platform continues to run way ahead of Android or anything else.
This again suggests much heavier usage among iPhone owners, and also those who have an iPod touch or iPad. However, these reports also include Wi-Fi usage, currently accounting for 75 per cent of ads delivered.
In the Velti survey for May it put all iPhone share at 20.4 per cent, the iPod touch was next at 14.9 per cent and iPad at 13.4 percent. The next biggest mobile device was the Android-based Samsung Galaxy S2, but that only reached 2.3 percent of ads share.