Apple seems to be shifting focus onto the battery life of iOS devices, as clued by new job listings.
Some of the jobs relating to battery solutions include openings for a hardware manager, a firmware development manager, a battery pack engineering manager, a cell engineer, and an electric engineer.
Some other listings relate more specifically to iOS devices too, namely openings for a battery life software engineer, a power analytics engineer, and a software power systems engineer.
Those three job descriptions said candidates would need to be ‘able to think of innovative solutions to improve battery life, while always delivering great end user experience’.
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While Apple has consistently produced high quality phones, battery life has been something of a sticking point for the Cupertino-based company.
With many high-end Android phones now capable of two days usage – and much more, with power-saving modes activated – it seems Apple may now be stepping up its game to better compete in the space.
Apple is also expected to launch anywhere up to three new phones in autumn this year – namely the iPhone 6S, the 6S Plus, and the iPhone 6C – so it could be hoping to work on battery life improvements ahead of time.
Since '–S' suffix iPhone handsets are incremental updates, improved battery life seems to be a perfect fit as a bonus feature that doesn’t drastically change the user experience.
Of course, this is still very much speculation at this point, and there’s no telling what Apple has in store for its 2015 line-up of smartphones.