Apple has managed to portion of an all-time high serving of the UK smartphone market thanks to the iPhone 6.
The iPhone is now responsible for 39.5 per cent of smartphone sales in Blighty, beating every month since the original handset launch.
It’s fair to say the staggering sales of the iPhone 6 were largely responsible for this – the iPhone range saw a 10.4 per cent rise in sales in the three months running up to October.
The research, courtesy of Kantar Worldpanel ComTech, also revealed that a third of iPhone 6 sales were directed through Apple’s retail stores alone.
Apple announced its new smartphone duo – the iPhone 6 and iPhone 6 Plus – back on September 19 at a launch event in Cupertino, California.
It marked the first time Apple had entered devices into the smartphone space with sized-up screens – namely 4.7-inches and 5.5-inches.
Dominic Sunnebo, Kantar Worldpanel ComTech’s strategic insight director, said: “This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5 per cent.”
“Most of these sales were driven by loyal Apple users,” he continued, adding: “Some 86 per cent of British buyers upgraded from an older iPhone model, only 5 per cent switched across from Samsung.”
The iPhone 6 managed to flog 10 million units in its opening weekend, with this year also seeing Apple’s first iPhone launch in China too.
Apple says its handsets will be in 115 countries by the end of 2014, marking it as one of the most expansive smartphone rollouts of all time.
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