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iPhone 6 helps Apple break UK market-share record

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iPhone 6

Apple has managed to portion of an all-time high serving of the UK smartphone market thanks to the iPhone 6.

The iPhone is now responsible for 39.5 per cent of smartphone sales in Blighty, beating every month since the original handset launch.

It’s fair to say the staggering sales of the iPhone 6 were largely responsible for this – the iPhone range saw a 10.4 per cent rise in sales in the three months running up to October.

The research, courtesy of Kantar Worldpanel ComTech, also revealed that a third of iPhone 6 sales were directed through Apple’s retail stores alone.

Apple announced its new smartphone duo – the iPhone 6 and iPhone 6 Plus – back on September 19 at a launch event in Cupertino, California.

It marked the first time Apple had entered devices into the smartphone space with sized-up screens – namely 4.7-inches and 5.5-inches.

Dominic Sunnebo, Kantar Worldpanel ComTech’s strategic insight director, said: “This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5 per cent.”

Most of these sales were driven by loyal Apple users,” he continued, adding: “Some 86 per cent of British buyers upgraded from an older iPhone model, only 5 per cent switched across from Samsung.”

The iPhone 6 managed to flog 10 million units in its opening weekend, with this year also seeing Apple’s first iPhone launch in China too.

Apple says its handsets will be in 115 countries by the end of 2014, marking it as one of the most expansive smartphone rollouts of all time.

Read More: iPad Pro: Is it even real?

Via: Telegraph

pimlicosound

December 5, 2014, 3:43 pm

As the results from the quarter when Apple released their new models, this isn't too surprising. I don't know what their marketshare is in the other three quarters, but it's probably around half this.

I would like to see stats for smartphone ownership in London. It seems almost everyone here owns an iPhone. Anecdotal evidence is always suspect, but I can count on one hand the number of London friends I know who don't own an iPhone (out of a sample size of about 50).

toboev

December 5, 2014, 3:51 pm

Most of the sales are from existing iPhone customers.... market share increasing.
I must be missing something, but if existing iPhone users are simply changing the number on the back of their phone from a 5 to a 6, how does that affect market share? Same customers, same brand, same market share?

Maybe my understanding of market share is defective. As used here it seems to be about percentage of monthly unit sales, whereas I thought it was about the share of the customer base captured by each brand/OS?

Paul

December 5, 2014, 4:23 pm

smells like another apple victory

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