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iPhone 5 sells twice as fast as Samsung Galaxy S4

Luke Johnson


iPhone 5
iPhone 5

With Samsung said to have already shipped 20 million Samsung Galaxy S4 units, latest figures have revealed Apple’s iPhone 5 sold twice as fast at launch as the Android powerhouse.

The latest repose in the on-going iPhone 5 vs Samsung Galaxy S4 rivalry, analysts have stated that Apple’s flagship phone sold twice as fast as its leading rival, shipping 20 million units in just 25 days from launch.

According to ISI Group Analyst Brian Marshall, “over the first 25 days of iPhone 5 availability, Apple shipped 805,000 units per day. In contrast, Samsung shipped less than half of that — about 333,000 Galaxy S4 units — per day.”

Despite Samsung shipping a hefty 20 million Samsung Galaxy S4 units during the handsset’s opening two months on sale, the flagship phone has been plagued by reports that sales of the Samsung Galaxy S3 follow-on are lower than early predictions had anticipated.

With Apple’s latest smartphone offering highlighting the Cupertino based company’s continued brand appeal, the iPad mini maker announced last year that iPhone 5 sales topped 5 million units during the phone’s opening weekend alone, up on both the iPhone 4 and iPhone 4S.

According to UK sales figures announced earlier this week, the iPhone 5 remains the UK’s most popular smartphone, outselling the Samsung Galaxy S4 which is said to be struggling to reach the same lofty heights as its predecessor.

“Samsung really caught lightning in a bottle with the Galaxy S3, delivering an affordable and appealing iPhone alternative at the perfect moment,” Ernest Doku, a telecoms expert with uSwitch stated. “The Galaxy S4 has so far failed to grab the attention of smartphone fans in quite the same way.”

He added: “The fact the S4 is tracking below analysts’ expectations could explain why the South Korean giant has brought the launches of its Galaxy S4 Zoom, S4 Active and S4 Mini to the fore - a trio of smartphones targeting specific sectors of the market with a laser-like focus.”

Read More: iPhone 6 rumours

Via: AppleInsider

Ken Berger

July 6, 2013, 7:28 pm

Keep in mind that Samsung also sells in more markets that Apple with more carries so the sales per market are even higher for the iPhone5.


July 7, 2013, 11:34 am

This is no surprise. If you divide all smartphone users in half, first half is Apple users who have no choice but to buy single latest device, and the other half is Android users who have choice of countless numbers of devices or even if they want high end then there is still few to choose from.
So all Android users will never come down to buying one and the same device, like Apple users just might do.


July 7, 2013, 7:30 pm

No one is forced to buy an iPhone. That Apple sells as many as they do despite its limited selection of models speaks volumes. The iPhone tops user satisfaction polls year after year. For some people, that's more important than a particular spec or feature where an Android phone might excel.


July 8, 2013, 12:00 pm

Was anyone seriously expecting the S4 to outsell the iP5 on release? The S4 is just one of several high end Android phones on the market and all those S3's sold on two-year contracts over the last 12 months were clearly going to have an impact on S4 sales.


July 8, 2013, 3:52 pm

True, no one is 'forced' to buiy an iPhone. But as the market starts to mature, and more people have a sizeable investment in one or other ecosystem, the choices are not all that 'free' either.
Given the imperative to stay with your existing OS, schriss' argument makes a lot of sense.


July 8, 2013, 5:25 pm

I guess that to some extent lock-in is a factor, and Apple did have a head start on Android. Yet Android was able to quickly capture half the smart phone market, and we routinely see testimonial postings of people who have switched between Apple and Android phones (to either praise or lament their decision).

Apple is famous for engendering fanatical loyalty among its customers. When asked why this is so, lock-in is not usually the reason given. Nor is lock-in the source of the iPhone's leading customer satisfaction ratings. It has more to do with customer priorities. Some people gravitate toward one or the other platform because not everyone values the same attributes.


July 8, 2013, 6:46 pm

Not only that, but Samsung accounts as a sold phone those that are stock piled in store shelves, while Apple only counts those that are actually bought by a customer. So the difference is even greater!


July 8, 2013, 6:52 pm

I know many iPhone users sitting on their older iPhones that are waiting for the next model. It comes down to the 2 year locked-in rotation. Both markets have this issue going. So the reason the iPhone has sold more has nothing to do with that, it has to do with the fact that iPhone users are very satisfied with the Apple brand and want to continue with it. Now, with the "cheaper" iPhones coming out, the difference will only grow. Samsung has peaked and is all downhill in market share for them from here on out.


July 9, 2013, 12:52 am

True. The only way to go from an SIII to an S4 would be to buy one out of contract, as the SIII is not yet 2 years old. The fact that so many people have paid triple the cost to buy the phone at the out of contract price is remarkable. Of course, not all are coming from an SIII but many are.

The same could be said for iPhones, but as iPhones retain their value very well they are also often sold secondhand, which makes purchasing a new one easier - sell the old one and use the cash to buy the new one. This is quite common, particularly with iPhones. A manufacturer could easily have numbers that top everyone else simply by releasing phones only in two year increments, which would allow EVERYONE the ability to get the new phone without buying out of contract once they are on the release cycle, but that would not make the manufacturers as much money unless they were selling *double* the amount at each two year release.

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