iPhone 5 sales help Apple increase smartphone market share

The recent iPhone 5 release has helped Apple close the gap on Google’s Android OS in the British smartphone stakes, increasing its market share by just under 10 per cent during the past 12 months.

Although Google’s hugely popular Android OS continues to dominate the British smartphone scene, featuring on a controlling share of 58.2 per cent of handsets, the Samsung Galaxy S3 and HTC One X powering operating system saw just a 4.8 per cent market increasing during the past year, down on the 9.9 per cent rise recorded by Apple, figures compiled by Kantar Worldpanel have revealed.

Making the jump from an 18.1 per cent market share to a 28 per cent stake, Apple has narrowed the gap on bitter rival Android whilst overtaking RIM’s BlackBerry platform to become the UK’s second most popular smartphone operating system provider. Following declining sales and repeated financial losses, RIM has seen its share of the British smartphone market drop 12 per cent to just 8.8 per cent.

Despite its British based success, Apple saw its market share of leading European nations drop 0.8 per cent whilst Android rose 16.2 per cent. Elsewhere, however, the Cupertino based iPad mini and iPod Touch manufacturer has seen unrivalled growth in the US, increasing its market share 14.2 per cent to 35.7 per cent. During the year ending September 30, Android saw its share of the US smartphone sector slump, shedding an 8.9 per cent stake in the market.

Capitalising on strong iPhone 5 demand, Apple revealed in its quarterly profits call last week that during the last financial quarter it shifted a staggering 26.9 million iPhones, a figure that represents a 58 per cent unit growth over the year-ago quarter.

With an iPhone 5 release date being held on September 21, Apple sold 5 million of the redesigned handsets during the device’s opening three days on sale. The first iPhone to sport a new, larger 4-inch display, the iPhone 5 plays host to Apple’s new Lightning connector and a revised 8-megapixel rear-mounted camera whilst an A6 processor runs the show.

Ahead of this week’s official Windows Phone 8 release date that will see the likes of the Nokia Lumia 920 and HTC 8X hit retailers with the revamped OS in tow, latest figures have revealed that the Windows platform increased its share of the British smartphone market by 2.2 per cent during the past year.

Did you invest in a new smartphone during the past 12 months? What company and operating system did you choose to back? Let us know via the Trusted Reviews Facebook page or Tweet us directly @TrustedReviews using the hashtag #ApplevsAndroid to join the debate.

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