iPhone 5 sales help Apple increase smartphone market share

The recent iPhone 5 release has helped Apple close the gap on Google’s Android OS in the British smartphone stakes, increasing its market share by just under 10 per cent during the past 12 months.

Although Google’s hugely popular Android OS continues to dominate the British smartphone scene, featuring on a controlling share of 58.2 per cent of handsets, the Samsung Galaxy S3 and HTC One X powering operating system saw just a 4.8 per cent market increasing during the past year, down on the 9.9 per cent rise recorded by Apple, figures compiled by Kantar Worldpanel have revealed.

Making the jump from an 18.1 per cent market share to a 28 per cent stake, Apple has narrowed the gap on bitter rival Android whilst overtaking RIM’s BlackBerry platform to become the UK’s second most popular smartphone operating system provider. Following declining sales and repeated financial losses, RIM has seen its share of the British smartphone market drop 12 per cent to just 8.8 per cent.

Despite its British based success, Apple saw its market share of leading European nations drop 0.8 per cent whilst Android rose 16.2 per cent. Elsewhere, however, the Cupertino based iPad mini and iPod Touch manufacturer has seen unrivalled growth in the US, increasing its market share 14.2 per cent to 35.7 per cent. During the year ending September 30, Android saw its share of the US smartphone sector slump, shedding an 8.9 per cent stake in the market.

Capitalising on strong iPhone 5 demand, Apple revealed in its quarterly profits call last week that during the last financial quarter it shifted a staggering 26.9 million iPhones, a figure that represents a 58 per cent unit growth over the year-ago quarter.

With an iPhone 5 release date being held on September 21, Apple sold 5 million of the redesigned handsets during the device’s opening three days on sale. The first iPhone to sport a new, larger 4-inch display, the iPhone 5 plays host to Apple’s new Lightning connector and a revised 8-megapixel rear-mounted camera whilst an A6 processor runs the show.

Ahead of this week’s official Windows Phone 8 release date that will see the likes of the Nokia Lumia 920 and HTC 8X hit retailers with the revamped OS in tow, latest figures have revealed that the Windows platform increased its share of the British smartphone market by 2.2 per cent during the past year.

Did you invest in a new smartphone during the past 12 months? What company and operating system did you choose to back? Let us know via the Trusted Reviews Facebook page or Tweet us directly @TrustedReviews using the hashtag #ApplevsAndroid to join the debate.

More from TrustedReviews

LG Q8 finally brings the V20’s promise to Europe

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’

N64oid

Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors

pokken

Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer

Int-Ball

These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3

airplane

Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones

Emojis

It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites

WhatsApp

New WhatsApp feature could give Apple’s iMessage a run for its money