Apple has confirmed that it will hold its next big product launch, for the iPhone 5, next week on 12 September. The US invites have been sent out as iPhone 5 mania hits critical mass.
The event is to take place at the Yerba Buena Center for the Arts in San Francisco, where Apple's biggest announcements have traditionally been held. Apple's invite has a clear, unmissable clue that it is the iPhone 5 we're going to see next week - that looming "5" shadow is hard to misinterpret.
It's also a clue that Apple is not going to change its naming policy for the iPhone series, as it did with the "new" iPad. The numbers are staying, it seems.
New features we expect so see in the iPhone 5 include a wider, 4in screen, faster processor, a new metallic design and a marginally improved camera. However, rumours that 12 September will also see the unveiling of the iPad mini have died down somewhat - the consensus seems to be that the tablet will appear later in the year.
As is the norm for Apple iPhones, you most likely won't have to wait too long following the 12 September press conference to get your hands on one. Pre-orders will probably start soon after the event, with devices expected to ship just a few weeks later.
To date, the iPhone 5 has shipped over 250 million units, as was revealed back in June, and sales are not expected to dwindle any time soon. Analyst predictions have pegged iPhone 5 sales at 200 million. However, it's only just arriving in the nick of time as US sales of the Samsung Galaxy S3 have reportedly overtaken the iPhone 4S. Naturally, that has a lot to do with Apple's fairly rigid release timetable making it clear to all and sundry when the next iPhone would come out.
The iPhone 5 - it's reportedly the last project Steve Jobs worked on before his death last October. Will it be a fitting legacy? There's only a week to go to find out.
Let us know what you want from the iPhone 5 in the comments.