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iPhone 5 Launching 21 October [Report]

David Gilbert by

iPhone 5

A leaked internal memo from US retailer Best Buy suggests that a major Apple installation is due to be set up in-store on 21 October – pointing at a probable date for the launch of the iPhone 5.

With the iPhone 4 still selling like hotcakes, it is no surprise that Apple seems to be in no rush to launch its successor. 18 months on from launch, the iPhone 4 is still the number two best-selling phone on the market.

A source inside Best Buy has leaked an internal memo to website This is my next stating that an “Apple fixture installation” is set for Friday, 21 October next.

No press event has been announced by the Cupertino company yet hinting that a rumoured September release date is a little wide of the mark.

iPhone 5

The installation at the Best Buy store will require a manager to be on-hand from 6am on the date in question, while normally the manager isn’t at the store until 7am. This is a similar set up to when the iPhone 4 was launched according to the source.


In related iPhone 5 news, it was reported widely over the weekend that a test version of the handset had been left at a restaurant in San Francisco by an Apple employee carrying out some off-site testing in late July.

While no official word on the matter has come from Apple (surprise, surprise), it was reported that Apple investigators has tracked the device to a house in San Fran and a some of them turned up at a house to retrieve it - which they failed to do.

San Francisco Police Department iPhone Apple

Now we have gotten some confirmation from the San Francisco Police Department, which has admitted to co-operating with Apple to locate a missing iPhone prototype.

Here is their official statement:

After speaking with Apple representatives, we were given information which helped us determine what occurred. It was discovered that Apple employees called Mission Police station directly, wanting assistance in tracking down a lost item. Apple had tracked the lost item to a house located in the 500 block of Anderson Street. Because the address was in the Ingleside Police district Apple employees were referred to Officers in the Ingleside district. Four SFPD Officers accompanied Apple employees to the Anderson street home. The two Apple employees met with the resident and then went into the house to look for the lost item. The Apple employees did not find the lost item and left the house. The Apple employees did not want to make an official report of the lost item.

Reports are circulating the internet regarding the current location of the prototype iPhone but so far nothing conclusive has been discovered.

Source: This is my next and San Francisco Police Department

Go to comments


September 6, 2011, 11:56 pm

Sorry guys, old news and untrue apparently:


Hamish Campbell

September 7, 2011, 1:01 pm

Four officers? They needed four for that? Did they track it to a crack den or something?


September 12, 2011, 4:59 pm

The worst type of rumor, is one which has been initiated and perpetrated by one man.

In this case that 'the iPhone 4 is the number two selling handset in the UK'. This was based upon false evidence gathered from a previous article also written by David Gilbert. One which he has failed to rectify.

He uses his previous article written in July to reason the case for the iPhone 4 not being the best selling handset. "The statistics are from price comparison site, uSwitch, which takes into account both actual sales and online interest, " and he thus shows that the Samsung Galaxy S2 is the best selling handset. Wrong. darkspark88 picked up this error but looks to have been ignored.

Adding actual sales and 'online interest' together is nonsensical BS.

I urge David to revisit his research and look at other sites, other than uSwitch, before basing yet another article on false information.

David Gilbert

September 12, 2011, 5:46 pm

"....and he thus shows that the Samsung Galaxy S2 is the best selling handset." Yes, but only for the previous two months, while darkspark88 is speaking about the first three months of the year, which the article is not about.

To say my assertion that the iPhone 45 is he number two selling handset in the UK is based on false evidence is not correct. It was based on figures from uSwitch. While we agree that actual sales figures directly from the manufacturers would be ideal, they are not available immediately (if ever) so the figures from uSwitch are what we have to deal with. Also in the article I clearly explain where the figures came from stating that it was like "taking the pulse of the UK mobile phone market for each given month."

As for blaming "one man" for initiating and perpetrating" rumours surrounding the iPhone5, I'm afraid as much as I may want to take credit for the HUGE amount of coverage this gets on the internet, I can't and don't see why you think I am to blame.


September 12, 2011, 8:02 pm

Thank you for finally posting my comment.

Let me make it clear once again that I am accusing you of manipulating data to suit your own ends. Yes Samsung sells a great many phones in total, yes more interest is usually shown to a newer phone and yes darkspark88 was referring to an earlier period.

However world wide as the sales of the S2 have dropped from 3m in 55 days the sales of the iPhone 4 have held steady at over 18m each 3months. I agree that it is difficult when manufacturers withhold data however the difference is huge.

Please heed some advice and look at other sources for your data. If you can definitively show that you are correct, good. I will be humbled and apologize. As it stands I very much doubt you have taken the pulse of the UK phone market; just the pulse of uSwitch.

Further more I never mentioned the 'iPhone 5'. I refer to your rumor of the iPhone 4 being the number two selling handset in the UK. As it has yet to enter the public domain and no one (not you, me nor anyone else) can prove or disprove anything about it.

David Gilbert

September 12, 2011, 8:19 pm

I am struggling to see what exactly you think that I am reporting which is incorrect.

I agree that the iPhone 4 is far and away outselling the S2 in relation to total sales, but is it not entirely possible that the S2 outsold the iPhone4 for a couple of months this summer in the UK (which is the only claim I made in the original article), especially considering the iPhone 4 was at that stage over a year old?

Your acquisition that I "manipulated data" to suit my "own ends" is preposterous, not to mind insulting. If you wouldn't mind pointing out the data in question, how I manipulated it and what my own ends are I would be much obliged.


September 12, 2011, 8:53 pm

I think I have made my self clear.

I do not believe you have tried to look at data from other sites.

I shall not post anymore comments and yes some of my comments were meant to be insulting. At least you picked up on that.

I have read TR everyday for at least five years and usually only post to point out obvious errors or add more detail myself. I shall continue to read as technology marches forward...

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