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iPhone 4S Breaks Pre-Order Record

David Gilbert by

iPhone 4S Breaks Pre-Order Record

When Tim Cook launched the iPhone 4S last week, there were many watching who were disappointed that there wasn’t a bigger refresh – but there seems to be many who think the 4S is just dandy.

Apple has announced that the iPhone 4S is its fastest ever selling product with more than 1,000,000 pre-orders being placed in the space of 24 hours after it went on sale last week. That’s a whopping 400,000 more than ordered the iPhone 4 when it launched last year.

The iPhone 4S was seen by many following the launch last week as only a small upgrade to the previous model and lots of Apple watchers were disappointed by the lack of an iPhone 5.

“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

With 100 hours to go before the new model is available in shops, eager shoppers have begun queueing outside the Apple Store on Regent Street in central London with the handset not going on sale until 8am Friday, 14 October.

The guys from @JailBreakCon are at the head of the queue having started their marathon queueing session at 4pm on Friday last, a full week before the launch – and have even managed to post some videos of their experiences (below).

Are you one of the million who has ordered an iPhone 4S? If so, let us know in the comments below. If not why not check out our review of the various deals and tariffs on offer in the UK for the iPhone 4S.

Source: Apple

Go to comments

A Scotland

October 10, 2011, 8:49 pm

I suspect the large number of pre-orders is at least in part down to profiteering. It struck me at last year's iphone 4 launch that you could effectively double your money if you got your hands on a phone on launch day and then sold it boxed online the same day.

Presumably I am not the only one to see a business opportunity in these launches.

David Gilbert

October 10, 2011, 8:52 pm

Ah so cynical....though probably not far off the mark!

Chris Hamer

October 11, 2011, 12:52 am

If the figures are announced by Apple what's to say after the poor initial reception that Apple haven't been a bit naughty with the figures.
Maybe selling them cheap to employees to boost the figures or something?
I don't if they would do that but tbh I wouldn't put it past them.


October 11, 2011, 2:49 am

Really?? How much profit is there to be made? surely you would have to be a fool to pay over the odds on ebay? or do they run out of stock and people get desperate?


October 11, 2011, 12:38 pm

Indeed. There are some spectacularly idiotic people in this world - both those who think it is a good use of a week of your life to queue outside a shop so you can have a product 5 minutes before someone else (jeez, how empty are those people's lives that a week means that little to them; just pre-order online and get it the same day!) and those who will pay a premium of hundreds of pounds to someone who pre-ordered and flipped their phone on eBay on launch day. I'm going to buy an iPhone 4S, but I'll happily hold off a few weeks until I can wander into any Apple Store in the land and buy one without a queue.


October 11, 2011, 1:14 pm

Well, I've added my order to the record books! I just want to get it as soon as possible.

And, if I don't like it I can do as has been suggested and sell it for double the money!

I'm hopeful that I won't need to do that though as my 3GS is looking old although still performing well, faithful servant it has been, but it was time for a change.


October 11, 2011, 2:28 pm

I think you are confusing Apple with other less reputable companies who quote "shipped" (not sold) units.

AT&T was the first to come out with 200,000 pre-orders alone, so it's not that hard to imagine Apple sold 800,000 more across all the other networks and countries.

Unless you think AT&T is in on the conspiracy as well...


October 12, 2011, 3:13 am

@ A Scotland
Maybe that's the Scot in you - many a mickle makes a muckle

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