Apple has ordered 10 million iPad minis to be constructed for the fourth quarter of 2012, according to recent reports. The company would appear to be gearing up for a massive Christmas period.
The Wall Street Journal names “some component suppliers to Apple in Asia” as its source when it claims the 10 million unit figure.
Apple is clearly expecting the iPad mini to perform well despite launching into a very different market to the original iPad. While rival large-form tablets have trailed in the iPad’s wake both in terms of release dates and sales figures, Apple will be late to the party on the mini-tablet format. Indeed, the Amazon Kindle Fire and the Google Nexus 7 have been unqualified successes.
That’s why this reported figure of 10 million units is such a bold figure, even for Apple. It’s around double the number ordered by Amazon for its Kindle Fire products during the same period.
Of course, 10 million units ordered doesn’t necessarily mean 10 million orders fulfilled. This figure comes in the wake of reports at the weekend that iPad mini manufacturers were struggling to meet the required yields, and that there may be shortages at launch.
Reports suggest that the iPad mini will be launched on October 17 and released on November 2. According to various rumours and leaked components, the device will have a 7.85-inch display, an iPad touch-like super-slim design and a rear-facing camera (which neither of its key rivals can boast).
It’s believed that the iPad mini will retail for around the £250 mark – significantly less than the iPad but a fair amount more than the Amazon Kindle Fire and Google Nexus 7.
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