Facebook did it, then Twitter did it, and now Instagram is about to make the same leap.
Instagram has announced plans to start showing posts out of time-order.
Currently, all Instagram photos appear to users in strict chronological order i.e. live, as they’re posted.
But the Facebook-owned app will soon incorporate an algorithm that will promote posts it thinks you’ll care about.
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” explains Instagram.
The app creators note that all of the posts will “still be there”, but they’ll just be in a different order.
Instagram had 400 million monthly active users as of Sep '15
According to Instagram, users miss out on 70% of their feeds on average.
That’s because as Instagram has grown, the networks of its users have also ballooned in size. As a result, it’s easy for great posts to slip through your social net.
“If your favourite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in,” writes Instagram.
“And when your best friend posts a photo of her new puppy, you won’t miss it,” the blog post continues.
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Instagram hasn’t offered a strict timeline for the rollout, but says we’ll see it go live “in the coming months”.
It’s a move that mirrors rival social networks like Facebook and Twitter, both of which now show posts out of chronological order.
What do you think of Instagram’s plan for out-of-order posts? Let us know in the comments.