Men are reportedly becoming increasingly fond of their washing machines and dishwashers, as home appliances become ever more techy.
Suggesting that the increasingly tech laden home appliance market is moving away from its typically female audience, LG has claimed the gadgety nature of modern appliances is making men more inclined to take an interest in the washing.
"The typical consumer for appliances is still female but that is changing," Dawn Stockell, Marketing Communications Manager for LG UK said speaking with TrustedReviews. "Appliances are a hard thing to educate consumers on but the more techy they become, the more interest people take."
Discussing the company’s appliance offerings, she suggested the gadgety nature of modern appliances are tempting the male audience to start taking note of exactly what washing machine or other appliance they are buying. She stated: "With our high-end product lines, the more gadgety they become, the more they appeal to the man about the house."
She added: "With our latest washers, we want the man of the house to be excited by direct drive technology and six motion cycles and the woman to be impressed by the 12kg capacity."
Suggesting that display models which show the technology at work have helped further entice and engage male shoppers, Stockell hinted that with a number of appliance improvements on the horizon, this trend could continue.
Highlighting the future of the appliance market and the connected route it is forging, LG unveiled a selection of smartphone controlled devices at CES 2013 earlier this year. From a fridges which lets you order food direct from an inbuilt display to an oven and washing machine that can be controlled by an app, the appliance market looks set to shake off its fusty background and jump into the current, tech brimmed modern world.