Why? Because from all the evidence we've seen via rumours, patents, and renders, both Apple and Samsung are preparing to unveil smartphones with displays that cover the entire front of the devices.
This week we've already had a patent from Apple which shows how the firm is looking at ways of integrating light sensors into a device's screen, but now a new render has us excited to see whether Samsung can beat Apple to the punch with the Galaxy S8.
The video below, which comes from Android blog Techdroider, shows a Galaxy S8 render based on rumors that the phone will have an edge-to-edge screen and no home button.
Related: Galaxy S8 – Everything we know
And while this is just a render, we're hoping Samsung will produce a handset that takes at least some of its cues from such a design.
The South Korean firm will be looking to make a big impact with its next flagship, following the disaster that has been the Note 7 and its explosive tendencies.
Some of the likeliest Galaxy S8 features include Qualcomm’s Snapdragon 830 chip or Samsung’s Exynos 8995, both of which are unannounced, as well as a 4K display and the new edge-to-edge screen.
However some analysts have suggested Samsung will bring the launch of the S8 forward to make up for financial losses from the Note 7 debacle, which means some of the more dramatic design changes may not make it to the new handset.
Still, we're hoping Sammy has managed to figure out how to add the edge-to-edge display to the S8, as this latest render has us excited for a big design overhaul.
WATCH: Galaxy S8: Everything We Know So Far
Let us know what you think of the video in the comments.