No wonder he buried those iPhone sales figures...
Heavyweight broadsheet, the Financial Times says it has gotten to the bottom of the often controversial and even more regularly misreported iPhone UK sales numbers and discovered Apple has indeed missed its target.
According to the pink paper, 190,000 units have been sold in the two months since the uber-handset went on sale on 9 November, 5 per cent down on the 200,000 units expected. Now on the surface this isn't a miss by much, but with the predictions criticised for being extremely conservative it is a blow nonetheless.
In fact, respected industry analyst Gartner said at the time of launch 350,000 to 400,000 iPhones should be sold in this timescale if the UK public bought into Apple's strict sales proposition.
Despite this however network partner O2 does say the iPhone has sold faster than any handset it has ever stocked and "by a significant margin". Still, it does beg the question whether Apple's build-it-for-America-ship-it-the-world approach was hurt by its failure to understand the more sophisticated nature of the European mobile market. Furthermore, the locked down nature of the handset has prompted many to go for an unlocked handset imported from the US instead. After all, I know eight people with iPhones and only two of them signed up with O2.
Hopefully, a 3G 16GB iPhone at a lower price in Q3 will shut us all up...
In related news, following the successful hardware hack of 1.1.3, a more user friendly software hack has now been discovered. Sadly, Hackint0sh - the inevitable source of the breakthrough - has said it won't release the hack publicly until it sees how the imminent February SDK impacts it. Spoil Sports.