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iPhone Launches on Tesco Mobile Network (Yes, Really)

Gordon Kelly

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iPhone Launches on Tesco Mobile Network (Yes, Really)

When O2 lost its exclusive rights to the iPhone it was something of a surprise to see both Vodafone and Orange be awarded contracts. In light of this news, however, it's clear Apple is happy to entertain a free for all.

Today sees its most unlikely of new network partners to date: Tesco mobile. The high volume, low price supermarket runs a niche, but moderately successful virtual network on the back of... wait for it... the O2 network.

In a brief statement it said: "Tesco Mobile through its joint venture partnership with O2 is pleased to announce that it will shortly introduce iPhone 3G and iPhone 3GS in Tesco Phone Shops and online through Tesco Direct in the UK." It has put up a holding page at the link below.

No contract details have been released as yet, but Tesco could potentially cause waves given it has already launched the UK's first unlimited calls monthly tariff for just £30pm. On the other hand, whether O2 would allows this - given the last thing it needs is another wave of iPhones dragging down its data network - is another point entirely. Still, maybe those £500m investments will see it through.

Of course selling iPhones in a supermarket is nothing new for Apple since they have been on Walmart shelves in the US for some time now. Elitists won't be happy, but since when have we ever cared about them? Oh and as 3 CEO Kevin Russell has already admitted he would like the iPhone on 3 I suspect all he has to do now is ask...

Link:

Tesco iPhone 3GS Holding Page

Ben

November 25, 2009, 9:27 pm

Where do they say it'll be on the Tesco Mobile network? Surely it'll be on O2 and just sold through Tesco's new Mobile stores just like CPW sells it, same tariffs and prices etc.

Jay4d0

November 25, 2009, 10:17 pm

@ ben the photo gives it away

Ben

November 25, 2009, 10:45 pm

D'oh, I assumed that was the typical TR mockup image. Hm, that does look like it'll actually be on Tesco Mobile, yet the details are very scarce. It'll be interesting to see how this one plays out.

Jay4d0

November 26, 2009, 3:33 am

is it even possible for O2 to block them doing what they want, surely tesco pays O2 a fee to use their network and they can then charge what they want to the coustomers inorder to make the profit they want, tesco and other MVNOs already undercut the networks they run on it begs the question what a rip off the actual proper network are and why (for pay and go) do people stay on the main networks

Chocoa

November 26, 2009, 6:28 am

@Jay yep, your right, rip off world is there in major networks. I guess they have a vested interest, whilst Tesco et al can underwrite the costs of loss leading. I use a PAYG Tesco cheapo as a backup with a not worth nicking phone. The supermarkets sure sorted out petrol prices a few years back, maybe a new price war is in the offing....

xenos

November 27, 2009, 1:22 am

"Tesco mobile. The high volume, low price supermarket runs a niche, but moderately successful virtual network on the back of... wait for it... the O2 network. "





A list of who runs on what networks and what sharing agreements exist or are coming into place would be cool, can't find one on the net, along with a load of 2g/3g maps for the different providers :-D (please)

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