Apple may be feeling smug today, but Google is already planning ahead...
In an official statement the Cupertino giant has announced:
"Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock."
These difficulties largely happened across the pond where AT&T dealt with the flurry of orders with all the sophistication of a myopic pit bull spewing private customer information all over the place and mixing up who has ordered what. Eventually the network resorted to pen and paper taking customers' pre-orders with imprints of credit cards and signed contracts - how 1990.
That said the numbers are still impressive and no doubt would have been even more so had a) AT&T got its act together and b) the majority of UK networks actually bothered to start their pre-orders. Instead most have gone live today. How was your experience?
Not to be intimidated, Tech Crunch has learnt that Google is now focusing its attention on making Android as polished and easy to use as iPhone OS - something which remains Apple's ace card.
This news isn't surprising since Google locked down the vast majority of Android's features with 2.2 (also known as Froyo), it also ties in with the appointment of Palm webOS head UI designer Martias Duarte last week - something I stressed the importance of in TrustedReviews podcast 3.
So no company is letting up and, if anything, competition is simply intensifying. Good...