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iPhone 4 Goes On Sale

Gordon Kelly


iPhone 4 Goes On Sale [Update: Three Details Tariffs]

I believe Carol Anne said it best in Poltergeist: They're here!

Today is the day the US, France, Germany, Japan and we Brits are able to buy the iPhone 4. Of course the massive caveat here is very few will actually be able to buy the handset today since stocks are low and queues in any of the major O2, Vodafone, Orange, Carphone Warehouse, Phones4U and Best Buy stores are likely to be long.

In short: if you didn't pre-order, you'd probably be best forgetting all about the handset until sometime in July. For those who are getting their handset and those who (somehow) still remain on the fence about the new model (seriously, doesn't a handset guide, teardown and iOS 4 Features Analysis sort you out?) here's a brief recap of what all the fuss is about.

  • A new industrial design with hardened Gorilla Glass front and back

  • A 960 x 640 pixel 'Retina Display' which virtually eliminates pixel detection

  • A much improved five megapixel camera with LED flash

  • 720p HD video recording at 30fps

  • Three-axis gyroscope, which with the accelerometer brings six way motion detection

  • Noise cancelling mic for better quality voice calls

*Deep breath*

  • A front facing VGA camera for 'FaceTime' video calls

  • 20-25 per cent better life (7h 3G talk time, 300h standby, 10h video, 40h audio)

  • Faster Apple A4 chipset (potentially clocked up to 1GHz), RAM doubled to 512MB

  • Antennas built externally into sides of the phone for better reception
Yep, it's a pretty decent list and while I'll continue to moan about the screen size staying at 3.5in and the front of the phone starting to look pretty dated, it has convinced me to put off my (inevitable) switch to Android for another 12 months. There's choice too as all the major networks will be carrying the iPhone 4 (Three, Tesco and T-Mobile won't have it on launch day) and Apple is even selling the handset unlocked. We'll have a review of the iPhone 4 shortly, so keep your eyes peeled.

Oh and today sees me pass 5,000 articles for TrustedReviews. Of all things, the first was a printer review back in January 2004. Doesn't time fly...

Update: Three may not have the iPhone 4 available on day one, but it has just announced the most competitive price plans we've seen so far. Full details of the pay monthly and sim only deals are below, but highlights include 500 minutes, 5,000 texts, 5000 Three-to-Three minutes, 1GB data allowance and a 16GB iPhone 4 for £30pm. This increases to 900 minutes for £35 per month. Yep, they're very good indeed.


Apple UK iPhone 4


June 24, 2010, 5:58 am

Oh come on this is getting a little silly now... I think we all know that it's all out today (looking at the other million articles on the homepage) :)

And i'm not moaning cause I hate iPhone's, i'll be getting mine today as well :D



June 24, 2010, 6:13 am

Well done on passing 5K articles, that's a hell of a lot of gadgets (and news) - I must have read most of them too! Any favourites? I still remember spending £450 on a TomTom Go back in 2004, which I still use, after TR's review (how much?!!) - now satnav's virtually free!

How times change...I wonder if the iPhone will ever be free on contract?! :)


June 24, 2010, 6:22 am

@SirThomas - no sh*t Sherlock, but let's see how many technology sites choose not to report this shall we? Just because you know something is going to happen doesn't mean it isn't newsworthy when it does.

Oh and out of 38 front page articles, 5 are on the iPhone. You and I have a very different definition of "millions" ;)

Congrats on the purchase though.

PS - I'm going to write another iPhone story now... just for you.


June 24, 2010, 6:27 am

I gotta be honest here....I love this site, I enjoy visiting it, it's up to date, good reviews, etc but when it comes to you guys and apple, I'm getting kind of fed up!! All i seem to read is "iphone isn't to our satisfaction, could be better, why haven't they done this, too expensive blah blah blah" and now, you're saying "oh well, its here and I'll have to put off going to another phone for another year"!!! Guys seriously, please stop winging about the iPhone. You know its the best phone out there and nothing will compare to it for a very, very long time....and when they come close, apple will bring something better out!


June 24, 2010, 6:33 am

@lifethroughalens - I suspect tariffs will become the commodity soon, not the handsets and we'll all buy our phones upfront and unlocked keeping the carriers on their toes with 30 day rolling contracts. Google has the right idea with the Nexus One, it was just poorly implemented and ahead of its time.

Favourite articles over the last six years? Hmmmn. Off the top of my head:

Favourite rant: http://www.trustedreviews.com/...

Favourite review: http://www.trustedreviews.com/...

Favourite feature: http://www.trustedreviews.com/...

Favourite silliness: http://www.trustedreviews.com/...

Most sidetracked: http://www.trustedreviews.com/...

Most serious: http://www.trustedreviews.com/...

Wow, can't believe they came off the top of my head! Any you particularly enjoyed?


June 24, 2010, 6:35 am

@Chris - pretty sure I just said I'd bought one in the article. That not enough of a recommendation for you? Nothing's perfect, that doesn't mean we don't like it...


June 24, 2010, 7:36 am

@Gordon - Blimey, didn't TR start around 2004? Are there any other TR staff who have been around since the beginning? Anyway, your news articles are one of the favourite parts of Trusted Reviews for me, and I'm sure for others. Here's to another 5000 articles (if that doesn't sound too daunting)... and some more reviews...


June 24, 2010, 7:49 am

@Pbryanw - late 2003 I believe. Riyad was the only remaining founding member before he (famously) announced his departure on 1 April.

Thanks for the kind words, I really enjoy the debate, banter and even battles I've had with everyone down the years. Another 5,000 will be out of the question, but I will be looking at doing some longer articles soon - something I've had a number of requests for ;)


June 24, 2010, 10:06 am

Congrats on the 5000 articles.


June 24, 2010, 12:41 pm

Congrats on all the articles! It's a great site, keep the wit and wisdom coming!I am currently in Chester queuing for a new iPhone 4... Must be mad.


June 24, 2010, 1:23 pm

@Gordon - 'no sh*t Sherlock'.. Is this how you feedback to visitors now.. I think you could do with going on the equivalent of the 12 steps, just for Apple though ;)

Jay Werfalli

June 24, 2010, 2:32 pm

TR launched in September 2003 - I know, I was there... Riyad wasn't the only one to depart recently either. However, I did so quietly (and still help out behind the scenes).


June 24, 2010, 3:17 pm

@Gordon: Well congrats on the 5k articles then. Your brand of sarcasm is hard not to love.

@chris jones: Words fail me...

P.S. @Gordon: Coo, I QA-ed FM2006 dontcha know. Small-ish world.


June 24, 2010, 3:20 pm

All I can hear is Apple fanyboy, Apple fanyboy, Apple fanboy. Nothing gets as much coverage on TrustedReviews as Apple


June 24, 2010, 3:50 pm

@Enarca - you may be right, but at the same time I'd suggest our proportion of Apple news is less than any other tech site. It's a balancing game, but then again pro and anti-Apple stances aren't often balanced ;)

@all - thanks for kind words

@drdark - a small world indeed!


June 24, 2010, 4:02 pm

hardly an apple fanboy website compared to engadget! i mean i like apple, but strewth guys - get a room!

congrats on the 5000 articles, i've used this site over the last couple of years for many a purchase research


June 24, 2010, 4:06 pm

@Gordon - I remember a bunch of us in the office gathered round my screen laughing out loud reading your Ministry of Shite MP3 player review. A rant and a half - well done! Actually, I could have sworn I complemented you on it but there are no comments there now, so maybe I'm imagining it...

Kashif Bhatti

June 24, 2010, 4:13 pm

So - this may be something that I have completely missed (evidently I have!) - but an upgrade from O2 just means paying the same as anyone else for a handset, and contract offering less minutes and data than my current one (for the same price). So - I think that's a downgrade.. and O2 trying to fob me off saying everyone has to do this from Apple - i.e. offer the same contracts/pricing.. don't they know we all read TR and KNOW the differing contracts on offer? So whom do I go to.. voda? orange? brill tesco? or brill 3 with their awesome (but 24/12) plans.. does anyone know who's 3G is really the best (city/motorway)?


June 24, 2010, 4:58 pm

I'm not trying to be obtuse without reason. But I feel about the iPhone 4 as I do about the iPad - why is it a necessary? What does the 4 have that is so amazing that the 3GS cannot offer and the 4 is worth dishing out £570 for? The answer is nothing. Once you instal iOS4 on the 3GS, all of the previous problems with multitasking ans everything else will whither away.

But I assure you that TrustedReviews (and many other tech sites/mags) will give the 4 9/10 or more and recommend we all go out and get one asap. Is this normal? Is this why this tech site is here? Apple says jump, you say how high. You are here for us, not for them. If you can give up with any substantial reasons as to why the 4 is worth £570 and 9/10 TrustedReviews recommend, than I will take everything back. An objective journalist would be able to see past the pravado and realise this is a cash cow and there is nothing new here. Enarca's review of the iPhone 4: 5/10, nothing new here, get the 3GS on ebay for £200 less


June 24, 2010, 5:20 pm

5.08 am - Greg's iPhone 4 leaves UPS demo in Bury St Edmunds

13.20 pm - Greg still waiting got his iPhone 4 to be delivered

Silly queues on the High Street here in Ipswich, all outside O2.


June 24, 2010, 6:07 pm

I have a question I hope someone can answer since I just thought of it today, why is the iPhone the same price as an iPad?

16GB iPhone 4 - £499 16GB iPad 3g - £529

The iPad has a much larger screen so shouldnt that make it more expensive? Obviously the iPhone has a camera and 256mb more ram but that wouldnt compensate for the screen surely? Since most people are complaining about the iPad's price it seems funny that a lot of those people are now rushing out to get the much smaller iPhone for a similar price!


June 24, 2010, 8:20 pm

lol Stelph how dare you question apple pricing.

Oh no another iPhone story, you prob only notice because its apple its called confirmation bias. I would be more concerned if it wasnt mentioned, regardless of if you like it or not its still a relevant news article for many reasons.

Even though I wont ever go back to the iPhone this is the first worthy iPhone upgrade imo, the rest have been incremental where this at the very least comes across as a step up.

Brian ONeill

June 24, 2010, 9:10 pm

@Stelph they estimate it costs apple no more than $150 to build each iphone (http://www.phonesreview.co.uk/... So basically its a massive profit margin for apple.

And with millions of people lining up to buy it, if you were apple would you not sell it for as much as you could?

Jawad Mateen

June 24, 2010, 9:48 pm


Congrats on your 5000th piece... Nice work...

And one thing... I know it'll take like another 4-5 years to make it 10,000 but you're not looking to move out, are you? Like so many other TR staff nowadays. I miss Cliff Smith... Where is he?

One more thing... that paintball thing about Foxconn was funny but dont you think you put it mildly... Surly there are other far more witty one-liners


June 24, 2010, 10:22 pm

@Jawad - Cliff Smith is still here doing his photography reviews and guides. You may be referring to Riyad, our founding editor.

I'll be here for some time yet in one role or another ;)

PS - nah, I think suggesting Foxconn employees should be having some fun at the expense of their notorious employer for once is actually a nice thing.

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