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iPhone 3G Gets Price Hike, Flash & Premium Games

Gordon Kelly


iPhone 3G Gets Price Hike, Flash & Premium Games

Well hasn't this been a busy couple of weeks for the industry's most controversial mobile phone. Following on from the soporifically dull firmware 2.2.1 release on Wednesday and the potential indentification of a new iPhone on Friday we now have all this lot...

First up - given the financial climate - let's deal with the one which will most impact your pocket and I'm afraid it's not good news people. O2 has slyly gone and upped the price of the pre-pay iPhone 3G models from £342.50 (8GB) and £391.45 (16GB) to £352.33 and £401.27 respectively making them more expensive than when VAT was at 17 per cent.

On top of this instead of the tasty 12 months of free unlimited 3G data and WiFi access previously provided we now get two new tariffs: 'Text Anytime' and 'Favourite Place'. The first of these offers unlimited texts when you top-up £30 each month and the latter free O2 to O2 calls and free calls to landlines - again when you top up £30. Indeed, these are rubbish compared to the previous deal.

Thankfully however the original plan and prices are still available from Apple's UK online store - but for how long who knows?

Now I've thoroughly depressed you, time for something more uplifting: Flash may finally be coming to the iPhone. According to Adobe's CEO Shantanu Narayen "the ball is in our court. The onus is on us to deliver." Which suggests Apple has finally given the go ahead. That said, there's no timeframe for delivery.

Finally, there is talk now the iPhone's gaming platform is reasonably established that a premium games section will soon be released with 'high quality' titles launching at $19.99 (so I suspect £14.99 here). Participation will apparently be restricted to larger developers with the likes of Gameloft and Electronic Arts said to be involved. This seems an inevitable evolution, so we'll be keeping our eyes peeled... (*ouch*)


O2 PAYG iPhone 3G Pricing

Bloomberg iPhone Flash Report

iPhone Premium Games News via Pocket Gamer


February 2, 2009, 6:16 am

Value for money from o2 only ever seems to get worse!


February 2, 2009, 6:51 am

@xenos - to be fair I think O2's iPhone packages have been excellent since the launch of the 3G edition but it is a definite step backwards here.


February 2, 2009, 11:54 am

Try factoring in the value of the Pound!!! Remember iPhones are imports so as the Pound falls the price goes up. Three months ago 342.5 Pounds was equal to 570.83 US Dollars and using the current value of the Pound 352.33 Pounds is equal to 503.32 US Dollars. Sounds to me like your getting a bargain. While the cost in Pounds went up the actual cost in the world trade currency (US Dollars) went down.


February 2, 2009, 1:43 pm

o2 iphone package on contract is excellent always has been. I think this price hike might be more to do with people buying them on o2, unlocking and running them on another network, so they are trying to limit this by introducing a price barrier


February 2, 2009, 1:55 pm

Flash support - could this be a sign of Apple relaxing some of their crazy policies on what can / can't be released on the iPhone App Store?

If so, I really hope a Java VM implementation isn't too far behind - I've been itching to migrate some of my homebrew Java apps over to the iPhone.

When all's said and done, a Flash player operates in a VM of sorts - so let's hope for some lateral thinking from Apple.


February 2, 2009, 2:26 pm


that's all well and good but when it was &#1631>$2 we weren't getting things at less than half the US price. kind of like the petrol situation. prices quick to go up and slow to fall.

Paul Nicolson

February 2, 2009, 2:37 pm

Gordon _ do your research ......instead of writing a load of old tosh.

Choose your iPhone and Pay & Go tariff

Each iPhone for Pay & Go includes 12 months unlimited data and Wi-Fi access*. *Unlimited data and Wi-Fi

Data usage whilst roaming not included. Unlimited Wi-Fi is available at any of the 9,500 Wi-Fi hotspots from our partners The Cloud and BT Openzone. Excessive usage policy and full terms apply. At the end of the twelve month free period you will start to be charged &#16310 per month for the Unlimited Web and Wi-Fi Bolt On. We'll send you a text communication at the end of the twelve month free period to inform you that your free Bolt On is coming to an end and give you advice on how to opt out if required.

All that is required for unlimited data use is you have at least &#16310 credit per month on your iphone, used or not used.

Packages havent changed although the one thing you got right was the price has gone up - but I would say thats down to the exchange rate................TUT TUT


February 2, 2009, 3:16 pm

just on a side note, i heard the new firmware allows the newer ipod touches to be charged on older ipod docks that didn't support them before. i know my ipod touch 2nd gen charges on things i thought didn't support it, but i never tried it out with the old firmware. can anyone else confirm this?


February 2, 2009, 6:19 pm

@ Kimbie - I doubt a &#16310 increase will deter the determined that want to unlock their iPhone.

@ ilovethemonkeyhead - I would be *extremely* surprised if that were true the reason they didn't charge on the older docks was that the older iPods could be charged either by firewire or by USB, but Apple has decided in it's infinite wisdom to discontinue charging via firewire in it's new iPod range (since 2nd gen iPod touch). As most older docks charge the iPod using the firewire pins in the 30-pin connector, this means they won't charge the newer ones (unless they charge by over USB), and is not a firmware issue.

As for gaming on the iPhone OS, I think they'll have to seriously consider increasing the battery life of the devices to make it worthwhile as a couple of hours of light gaming followed by a phone/MP3 player with a dead battery is not an attractive proposition.

And as for the $19.99 to to &#16314.99 conversion, I think you're being a little optimistic there, Gordon ;) After all, this is Apple we're talking about and going from their pricing scheme on iTunes, I think it'll be more like &#16317.99.


February 2, 2009, 7:40 pm

@ Paul

totally correct 12 months unlimited data is still included and the tariffs also havent changed as you have always been able to choose between text anytime and favourite place the only difference is the &#16310 price hike

The Mighty Ben

February 3, 2009, 3:49 am

@ilovethemonkyhead (hi, how's it going?) - I just noticed this too. My 2nd gen ipod touch now charges on my speaker dock. Before every time i turned it on it would say 'charging not supported with this device' and it was DRIVING ME AROUND THE BEND! Thank you so much Apple. Also, I spilled hot coffee all over it the other day & the thing froze up. The screen was on but would not respond to touch. Now it's dried out it seems to working fine again. This happen to anyone else? Pity I already ordered a replacement.... >.<


February 3, 2009, 6:10 pm

Yep, Gordon Browns determination to destroy the &#163 is working.

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