Home / News / Laptop News / iPad Shifts 120,000 Units In 24 Hours

iPad Shifts 120,000 Units In 24 Hours

Gordon Kelly


iPad Shifts 120,000 Units In 24 Hours

Read about the new iPad Air and iPad mini 2

Say what you will about Apple, but it has a loyal customer base that's the envy of the gadget world...

Following the US launch of pre-orders on Friday, early estimates claim up to 120,000 tablets were sold in the first 24 hours alone. Given there are only 86,400 seconds in a day, that's a frightening sales rate for any product in its first generation and especially for one that has come under considerable scrutiny.

What else the numbers tell us are that orders were roughly equal for the 16GB, 32GB and 64GB versions, despite the fact the 32GBer was expected to be the sweet spot in the range. Sales of the WiFi only version of the iPad were also dominant which is probably down to its earlier availability.

Consequently revenue is put down at approximately $75m (roughly £50m) for Friday and it likely to have rival companies green with envy. After all, who else could command such a reaction for a tablet which lacks HDMI, Ethernet and USB ports, memory card slots, ships with no mains power cable, uses a niche SIM format, has limited codec support, mono speakers, no Flash support, no multi-tasking, an atypical 1024 x 768 aspect ratio display, a non-removable battery, a price in excess of that for a fully featured netbook or CULV laptop and is lacking many iPhone and iPod touch core apps? It's marketing genius.

In related news Apple has revealed a novel way of overcoming users' fears about the iPad's non-removable battery. Rather than send the iPad back to have it replaced - as is what happens with an iPhone or iPod touch - the owner sends back the iPad, pays $99 and has a brand new replacement iPad sent to them (be sure to back up first).

Obviously the iPad needs to be in warranty to qualify, but it does raise two interesting questions: 1. just how cheaply can Apple make the iPad to make this the more cost efficient option? and 2. isn't the disposable nature of technology today truly frightening?

Now please feel free to fight amongst yourselves...


slashgear (SlashGear) via Slashgear


March 15, 2010, 6:33 pm

People are such sheep. Reminds me of Yours Truly, Angry Mob by the Kaiser Chiefs.

"We are the angry mob

We read the papers everyday day

We like who like

We hate who we hate

But we're also easily swayed"


March 15, 2010, 6:51 pm

How long before we get an (sleek, attractive?) PC version with all the features missing from the iPad? What I want in my ideal tablet

1. stylus, so I can scribe notes, sketch.

2. SD card slot, so i can copy the photos from my camera when i am on holiday.

3. slim dimensions like the iPad, with wight no more than 700gm

4. USB slot, so i connect a 3G dongle, external HDD, keyboard, etc. if required.

5. HDMI out, so I can connect it to my TV.

6. Same price as a netbook.

7. Windows 7


March 15, 2010, 6:54 pm

I like how the Kaiser Chiefs have been brought up. Fitting comparison really. I mean the Kaiser Chiefs are a bland run of the mill band with some nice moments that ended up seriously over hyped yet everyone bought their albums. Fit that around the iPad and it works quite nicely. I predict a riot!


March 15, 2010, 6:54 pm

It doesnt feel like there ever been a recession in tech world, or in Apple's world, or in Apple fanboys' world.

$500 is still a lot of money, people. Though in my case I can claim it as business xpenses, I can't convince myself enough yet to ditch my netbook over an ipad.


March 15, 2010, 7:00 pm

Oh huzaa! Another article for the same old tired anti-Apple arguments to come out...

Still, at least a new point is raised in the post. Regarding the disposable nature of these, it's probably more of a time thing (and if recent polls are anyhting to go by, maybe a customer satisfaction thing!). Apple will send you a new iPad ASAP to get the case closed on their systems; there will then be a market from Apple for reconditioned iPads, just as you can get reconditioned everything else from them...

Brian ONeill

March 15, 2010, 7:01 pm

Baaaaaa Baaaa

I shall be one of those sheep. I plan to order the uk version as soon as it is available. I do not have a mac desktop i use windows 7, but i do have the iphone and it truly is an amazing product.

The thing you are all missing with the ipad is it just works. Normal people do not want all the hassles of computers. They want a simple device that gets them online and also using user friendly apps.

Tha ipad really is a device you can teach your granny to learn in 5 mins.

I bet this will be the number 1 present this christmas.

You can sit on the sofa read the news, check your email, play some games or use spotify. All on an instant on device that is easy to carry and hold.

Apple will sell a bucketload.


March 15, 2010, 7:08 pm

It was never in doubt that the iPad would sell well, so many Apple fans out there these days. I reckon about 80-90% of them have no idea about the shortcomings of this device; they probably think it runs OSX not the iPhone OS. People have been waiting for the Apple netbook and they think this is it, even though it can't do so many things that a Netbook can. There's probably just about enough functionality that most people will be satisfied though.

Until MS come up with a better touch interface for Windows though, this has little competition. Sure a netbook does way more and for me a proper keyboard is essential, but they are bulkier and heavier and most people buying this probably have an iPhone and think this will be a good companion (folio) for it.

It's sad, but it's the way of the world. Look how many people wear Uggs (or buy Kaiser Chiefs albums) it's long being obvious the majority don't have taste, style or sense.


March 15, 2010, 7:09 pm

Is anyone going to be posting the numbers of "returns"? I'd like to see those numbers when they turn up...

Also, I can't remember how much chatter I've seen from tech people going "Yeah I'm definitely getting an iPad - not sure what I'll use it for {!} - but I'll definitely be getting one."

"sense", "money", "more" >>> Form sentence.


March 15, 2010, 7:13 pm

@Jones: Maybe more like an X-factor winner, take something that's been done better before in another way, make it bigger and call it innovative, control it and work round limitations, get lots of free advertising and rely on past successes to ensure that people will buy it no matter what.


March 15, 2010, 7:15 pm

Wait, what?! If the battery fails whilst it's still in warranty, you PAY APPLE $99 and they swap the iPad for a new one? Surely if it's in warranty, repair (or, if irreparable, replacement of the whole unit) should be free? Trading Standards will have fun with this.


March 15, 2010, 7:23 pm

Hey, I quite like the Kaiser Chiefs...


March 15, 2010, 7:25 pm

This is the most depressing news Ive heard in some time. Truly proves that marketing works (although I wish it didn't). In a perfect world of course it would be quality of product which dictated sales. One can always dream


March 15, 2010, 7:29 pm

@Ed: What iPad are you getting?

Seriously though, I asked this the last time, does anyone know if it reads PDF files?

Pendejo Sin Nombre

March 15, 2010, 7:40 pm

"Set to prove the doubters wrong, or just more evidence of obsessive fanboism?"

More evidence of obsessive fanboism? Hitch up your bloomers, your prejudices are showing.

"1. just how cheaply can Apple make the iPad to make this the more cost efficient option? and 2. isn't the disposable nature of technology today truly frightening?"

Looking at the Apple support document I don't see where they say they'll ship you a "brand new" iPad so as good a guess would be refurb units but I'm sure a breakdown/BOM will be done by someone the moment it's out. I think it's unlikely to show they can make it for anywhere near $99 dollars though.


March 15, 2010, 7:45 pm

I think this'll be a great product to leave around the house for guests to check their email and browse on. Think I'll start off with the bottom spec WiFi model and see how that goes.


March 15, 2010, 7:48 pm

"who else could command such a reaction for a tablet that lacks xxx... It's marketing genius". To just dismiss the buyers of this device as weak-minded fools is kind of missing the point. Apple can get away with missing hardware features because they've gone to the trouble of making an OS / UI that people really like. If you go with a rival device, sure you may get HDMI out, but you don't get stuff that you may want even more, like access to Apple's App Store, or mobile Safari.

Also, most of that list of 'missing' features are either things of marginal value on a small tablet (wired Ethernet? stereo speakers? removable battery? perhaps even multi-tasking?) or are things that basically just boil down to cost (niche SIM = less choice of deals, no built-in USB / SD slots = have to buy a dock adapter, no mains cable = have to buy one). It's always the same with Apple - the user experience is great, you just have to swallow hard and pay for it. Or save the money, but spend your time tweaking some other product yourself.

Having said all that, the lack of codec support (at least until it's jailbroken) is a deal-breaker for me, and my ThinkPad is still going strong anyway. It will be interesting to have a play with though.


March 15, 2010, 8:01 pm

So dumb everything down and make a mint. That's progress for you. Sigh.


March 15, 2010, 8:08 pm

Not sure why so many people are ready to lambaste this thing without ever having actually used it. Apple's forté is the user experience, and you can't explain that with photos, screen shots and a spec sheet.

I imagine that most tech-savvy types who actually use this thing will come away saying, 'it's haplessly limited and needlessly overpriced, but actually I kinda want one'. That's the usual response to Apple's products anyway...


March 15, 2010, 8:20 pm

Christ I cant believe im commenting on another freaking Ipad story but needs must;

@Brian ONeill I just have to tackle your comments on its uses. Firstly "instant on" yer arse, secondly using it to surf the web, check emails and (heres the killer) Listen to spotify. Doing all this from the living room or wherever right, so how are you going to do these things? You will be holding it in your hands yes? not going to creak your neck to read it off your lap so how uncomfortable will holding it be after 20mins? Check your emails, well that means closing the browser or any other program your in, not very handy. Now for spotify, listening to spotify, only able to do that and nothing else, on a 10 inch tablet. Are you going to walk around the house with it? where will it sit, your lap? just to listen to spotify, ludicrious.

look I feel the same about tablets in general, an ION optimus netbook makes so so much more sense. Every use ive heard for a tablet is extremely forced and this Ipad is a partially gimped tablet. The way people say they will "use it" is lies, lies they are telling themselves. You buy one you will feel pretty silly the next morning.

Rant Over...for now


March 15, 2010, 8:26 pm

I think the real reason for wi-fi only models being dominant is that no one wants to pay for a broadband connection, a 3g phone connection and then a 3g ipad connection. It's ridiculous!

In fact, there should be one fee simply for access to the internet, then this should be shared freely amongst any hardware you have capable of doing so.

A little off topic I know but...


March 15, 2010, 8:28 pm

It must be nice to run a company where whatever terrible products you produce and whatever you charge over better, competing products, customers will flock to buy it. Easiest job in the world, I think apple needs to rebrand the tamagochi as the iPet and watch them fly off the shelves!


March 15, 2010, 8:32 pm

The slick UI with multi-touch gestures, instant responsiveness of the screen, easy on eyes graphical appeal of iBooks, customized version of iWorks, etc outweighs lack of HDMI, Ethernet, USB ports and memory card slots which in Apple&#8217s advocacy can be all be achieved through Wireless and Apple&#8217s propriety AV cables.

Time will tell, my guess is if modified version of iWorks proves good enough to replace MS Office&#8217s Word, PowerPoint, Excel and Outlook then what else is needed for an average PC and business user. Rest of the features like Safari, Photos, Videos, iChat, etc need no introduction.


March 15, 2010, 8:53 pm

@ Malderon:

Which of Apple's products are terrible? (Or at least which do you think is the worst example?) And what equivalent product is better? Why do you think Apple's products sell so well? Just because they hire talented marketing agencies?


March 15, 2010, 9:06 pm

Of course Apple will win in the long term with the non-removable battery. They ensure customers are kept happy with new more reliable devices as time goes on and technology improves. Plus they can recycle the internals of the old ipad that still work and house them in a new body. I seriously doubt Apple would simply throw a whole ipad away.

The cost of $99 isn't too bad either. Some laptop manufacturers charge £100 for each new genuine battery.


March 15, 2010, 9:10 pm

This must be the fastest growing Apple comment thread since the announcement of the thing!

@Maideron - I think Tamagotchi actually did quite well off their own back... MP3 players were around and doing rather crappily - Apple made them popular. There were a fair number of decent smart phones around, but they were only really purchased by the gadget geeks (me!) and businesses - Apple have made the market *much* larger.

Is it really a stretch of the imagination to see that the same may happen with the otherwise rather depressing tablet market?

@everybody else - Hands up anyone that's used one...

comments powered by Disqus