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iPad Launches Across the UK

Gordon Kelly by

iPad Launches Across the UK

Read about the new iPad Air and iPad mini 2

This story was rather inevitable... if somewhat delayed: Apple has today officially launched the iPad in the UK.

I say "officially" because, as many of you will know, a number of pre-order customers received their iPads yesterday - a nice surprise following the initial delay when Apple had originally hoped to have the iPad in UK by the end of April.

What more is there to say about the iPad that hasn't already been said? Well if you still haven't made your mind up about Apple's big iPod touch check out our iPad review and video review, while it was also the topic of our first TrustedReviews podcast (#2 is coming tomorrow folks, yes featuring yours truly!). Meanwhile Andy will be comparing WiFi and 3G WiFi iPad versions early next week and he already has some suggestions for things Apple should include in a second generation iPad. Personally I'd suggest not making iPad owners wait months after iPhone users for iPhone OS 4.0 would be a good start.

Cost? Prices aren't exactly cheap with the 16GB WiFi only entry level model setting you back an entry level laptop-ish £429 and topping out at £699 for a 64GB WiFi 3G model. That said, until HP's talk of a webOS tablet bears fruit there's nothing really comparable on the market.

So who is coughing up the cash and who is ready to make fun of those people for doing so...?

In related news the Wall Street Journal reports Time Warner and NBC Universal have to Apple they are sticking with Flash and have no plans to move to HTML5. The moves echo that of Hulu which made a similar statement earlier this month.

The most likely reasoning behind their decisions is HTML5 doesn't support DRM and as we know, corporates just love their DRM...

Update: If all the links above weren't enough, Andy has now published the TrustedReviews iPad buyers guide comparing the WiFi and WiFi 3G models and navigating the different network data plans available.

Link: iPad Product Page

Go to comments


May 28, 2010, 5:28 am

I'm sure Steve knows all those on demand TV services aren't going to drop the flash, he doesn't care about creating an "open web" or any of that other BS. Apple sells TV shows on itunes. So of course they are going to block out as many free services as possible.


May 28, 2010, 5:40 am

"So who is coughing up the cash and who is ready to make fun of those people for doing so...?"

Jokes at the ready...looking forward to meeting my first victim ;)


May 28, 2010, 2:16 pm


Same here, although i think my first victim may be a family member...


May 28, 2010, 2:26 pm

I thought the Flash's Protected Streaming was relatively easy to bypass using something like rtmpdump? So I'm guessing Hulu's DRM is coded in Flash, as per the additional player features. My feeling is that they could probably do this in HTML5 and Javascript, but that it would be catering to a minority of browsers and the real value in Flash is that it's got far greater market penetration. It will be interesting to see how Silverlight and Google's Native Client fare as competitors to Flash. No doubt, neither of them will ever see the light of day on an iPad.

Meanwhile, here's an intersting HTML5 video demo I found recently:



May 28, 2010, 3:24 pm

Shows how much I know thought this was already out, saw someone on the train with it last week. While being nosey looking over his shoulder and watching him use it, it seems like it does what it does very well. But from the multitude of apps he opened and then promptly closed, doesnt seem much point to it. Unless it was a home device I dont see the appeal. To anyone that has one or is getting one, what do you use it for? Productively. Games should be a bonus but not the main aspect, or you would have been better off getting a 360 + wii combo imo. Typing looked horrible on it as well, well not horrible just awkward and the person who's shoulder I was peering over had a little stand for it.

The screen however, is bright and vibrant though.


May 28, 2010, 3:38 pm

I'm kinda on the fence about buying one. I love the iPhone, but I'm worried if I did, my new shiny MacBook Pro will become redundant. I only use it for web browsing and occasional email. An iPad would be far better when I'm travelling by air. Mmmm, £699 for 64GB + 3G. I'm self employed so I think I'll get my own business to buy me one. lol.

I'm not an Apple fanboy by the way as I spend 10 hours a day programming on windows xp and gaming on windows 7. I just think Apple product are great for portable devices.


May 28, 2010, 3:38 pm

Still don't see what the point of a tablet is. A laptop without a lid.

Rich Morris

May 28, 2010, 3:48 pm

i coughed up on 3rd of april when jumped on a plane to new york to get an ipad then came home a day later haha. its only money but this why i have none


May 28, 2010, 3:49 pm


Comment from a Guardian reader to the iPad porn ban: "not to worry, there'll always be the reflection of some tit on the screen!" :-)


May 28, 2010, 4:36 pm

I can't see the iPad catching on like the iPhone or iPods... The thing is too damn big to be a tablet/ebook reader and too small with no KB to be useful as a netbook/mini laptop.

This may be the next Macbook Air.


May 28, 2010, 4:39 pm

What do the Trusted reviewer staff think about the ipad now they have had one for a while? Have opinions changed? maybe someone found it pointless but now feels the need to have one or someone loved it only to find no real use for it?


May 28, 2010, 4:50 pm

@Runadumb - this would be something of a hint ;)


We'll also be mentioning it and the UK launch as a part of our second (but far more wide ranging) TrustedReviews podcast which will be published tomorrow ;)


May 28, 2010, 5:29 pm


Ah...yes..I guess that does say it all haha.

Reading about the first people in the UK who are buying one (from the store) and they seem to on iPad version 6 going by their awe. Baffling


May 28, 2010, 8:47 pm

Sod the Ipad I want to get my hands on the Chinese Iped!!! It looks like an Ipad but runs on Android. And the best thing it was quoted as being sold for $120!!! Probably made in the same factory.

Brian ONeill

May 28, 2010, 9:05 pm

I was not going to buy one, instead i was going to wait for the new ipone but i cracked at 11:30 this morning. Strolled into pc world and they had a pile of them. I must say it is very slick, if you are a geek it really is this years top toy. One tip it does seem to be very easy to drop so if you buy one make sure a case is top of your shopping list.

I went for this case: http://cgi.ebay.co.uk/ws/eBayI... I think a flip style case is best for easy access.

Yes the apple fanboys can be irrating, but there is no denying its excellant build quality and great UI. And note i use windows 7 for my desktop so i like to think i am unbiased.


May 28, 2010, 9:47 pm

@rav: Haha, love that quote :D.

@kdot: The screen is indeed bright and vibrant, but also reflects everything and it the worst fingerprint magnet I have ever seen. Forget doctors using the iPad, detectives could just drop it at a crime scene, then probably use an app to have the perp delivered.


May 29, 2010, 1:41 am

@Dan - how come you've got my username? Arn't these supposed to be unique? I've been using this on TR for years.....



May 29, 2010, 10:42 pm

I was lucky enough to get the 16Gb Wi-Fi model for my birthday off my wonderful wife and was very much in the 'am I actually going to use this enough to justify it' camp. After a day with it the answer is very definitely yes!

Personally, and my personal opinion is all I can give you after all, it's the most fun I've had on a computer for years, certainly since they stopped being a hobby and became a career. It's kinda hard to describe but that touch interface is just more... warm somehow, more connected to the user than a keyboard and mouse will ever be. The instant-on factor is wonderful and some of the apps are incredibly well done for a product that's only been out for a couple of months, what we're going to see in the future (on Android and webOS as well as iPad) should be very interesting. Heck, I've even found the software keyboard to be easy and fast to use, there really is very little to dislike.

The thing is, the iPad fits into my life so much better than a laptop. I spend most of my computing time at home on the sofa or around the house and a tablet is a better form factor for the way I use a computer. Is it less flexible than a full-blown desktop OS? Yes, although there's not a lot I might want to do outside of work that the iPad can't do right now. And that's kinda the point for me, it's a different experience and that's GOOD. I work with the bloody things all day, switching over to something as different as the iPad has the same effect as walking out of the office at the end of a hard day.

It's certainly going to be interesting to see how this sector of the market changes over the next few years but it has to be said Apple has made a hell of a good product here, at least in my eyes.

One other thing... why does the iPad attract such bile from the geek community? I've never been able to work that one out, it's just another device after all and if it doesn't work for you then fair enough. There's a thousand and one options out there and nothing works for everyone. Yet for some reason certain (sadly very vocal) sections of the community feel that they should point and mock people for having different priorities, very strange.


May 30, 2010, 4:37 am

@BOFH_UK - Thanks for the review - TR should really have a section for user reviews :) It makes me want to buy an iPad - if only I had the money for something that, in my hands, would only see light use.

I agree with the fact that the iPad may carve out its own niche - it is something different, and Apple have shown that if you build a good enough Tablet, then there's a market out there for them. Hopefully, some decent Android or Windows based tablets will follow its success, as competition's always good.

As to the bile, that just seems to increase in proportion to Apple's success. I've never understood it myself, but it's not just confined to the iPad - it seems to extend to all Apple products - maybe it's no different to the way some people hate Microsoft or, conversely, Sony (and their respective consoles).


May 31, 2010, 1:02 am

It is sad but true that any Apple product attracts an unreasonable level of 'bile'. The more successful the greater the bile. I have carefully watched, on this site in particular, at least four regular contributors of this bile - we do not need to name them we all know who they are - but regardless of the product strengths they continue to write their nonsense. It leaves you only to conclude that these individuals are simply jealous of the success and innovation which Apple continues to generate , maybe because of short comings in their own lives?

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