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O2 & Vodafone Chip In With iPad Tariffs

Gordon Kelly


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Today sees iPad pre-orders go live across Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. It will ship to customers on 28 May. To celebrate Apple has also revealed O2 and Vodafone's iPad 3G data plans ahead of either network announcing them officially. Orange iPad tariffs were revealed last week.

So how do they line up? Surprisingly there is quite a bit of variation between the trio with Vodafone offering rather poor value for money at £10 per month for just 250MB of data or £25 per month for 5GB of data. With the network having also recently scrapped its fair usage policy we're not overly impressed.

By comparison O2 comes out reasonably well with £2 for 500MB of usage on any given day, £10 per month for 1GB of data or £15 per month for 3GB of data. As a refresher, Orange is proposing £2 for 200MB of data per day, £7.50 for 1GB of data per week and £15 or £25 per month for 3GB or 10GB of data respectively. Your usage patterns will vary, but O2's £10 per month for 1GB of data and O2 and Orange's £15 per month for 3GB of data looks like the sweet spots to me.


Update: O2 has now confirmed these plans.

Update 2: Happily Apple got the Vodafone price plans wrong. Correct pricing falls in line with O2 and Orange with £10 and £25 per month deals offering 1GB and 10GB of data respectively. Much better.

Update 3: 3 has just bested all the other telcos offering 10GB of data per month on a 30 day rolling contract for just £15pm - score! It also offers a 1GB allowance under the same terms for £7.50pm.


iPad UK Pre-orders


May 10, 2010, 6:50 pm

Not sure how speed and coverage stacks the deck, but I was most tempted by O2's tenner for 1gig a month deal. Does that make me stingy? I just can't see me attempting to download much video over 3G, if I bought it. If I was using it as big PMP, I'd be more inclined to try and Handbrake a few videos onto it when required.


May 10, 2010, 8:54 pm

well I was going to post that 3 mobile payandgo internet rates are: 50p for 125Mb for 1 day, £2.50 for 250Mb for one week, and finally £5 for 1Gb for 30 days, but apparently they have just reduced their 30day one to only 500Mb, at least for pay monthly, as they have changed their website and it is now impossible to find out their 'fair usage' rates unlike before.

so is it possible for TR to ask 3 mobile what their new 'fair usage' and 'unlimited' upper limits are now for their internet add-ons?


May 10, 2010, 10:40 pm

Bring it on more data hungry device to the already choked cellular networks! And charge the duped customers with unabated misleading data coverage promises.


May 10, 2010, 10:43 pm

I'm a bit surprised that TRs hasn't taken more of a stance on the rip off data charges for the ipad, or rip off data charges in general.

Why are customers being charged more or less depending on how they choose to consume their data and why should the charge be device dependant? Data is data - whatever you access it on. O2's £7.50 p/m 'unlimited' web bolt-on for contract and SIM only contracts is much better value, to which end, all Symbian S60, WM (all) and jail broken iphones can via free software, be used to supply a wifi signal to any wifi gadget.

Why bother getting a 3G version of the ipad and yet another data contract, when you are already paying for one? (assuming you have a data package with your phone supplier). Save a load of money, get the 64 GB WiFi version and use your wifi enabled phone to connect to the web.

Perhaps there is a potential market emerging for a 'dumb pipe' company to offer fast data connections only - no voice calls. The current range of Telco's have made a complete pig's ear out of it!

All that aside, don't all these prices for limited data packages feel like a significant regression in the industry, just at a time when prices should be tumbling and network coverage and speeds should be firing on all 8 cylinders? It is not good enough that networks put in place a certain number of base cells and when they get saturated with users things slow to a halt - they need to be more pro-active than reactive and they need to speed up the processes and needlessly lengthy bureaucracy required to role out new standards and technology.


May 10, 2010, 10:59 pm

I think I'll spend the money on books that can't be removed remotely by someone having a dislike about the author or the content. Plus books last an awful look longer than an iPad.

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