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iPad 2 Official UK Pricing Revealed

David Gilbert


iPad 2 Official UK Pricing Revealed

When Steve Jobs launched the iPad 2 in San Francisco last month, everyone was impressed with the fact that Apple was keeping the price the same as its original tablet. What then, will the reaction be following the company’s announcement that the iPad 2 will be up to £40 cheaper in the UK than the original was when it went on sale?

Friday’s UK launch is fast approaching and if the US launch on 11 March is anything to go by, you’ll have to be quick to get your hands on one on launch day. And the clamour for the these 8.8mm thin devices will be even greater following Apple’s confirmation of the pricing of the iPad 2 on these shores. The WiFi-only iPad 2 16GB will set you back just £399 compared to the £429 price of the original. The 32GB version will be £479 compared to the £499 of the original while those looking at buying the largest 64GB iPad 2 will get the biggest reduction paying £559 compared to £599 for the original.

In relation to the iPad 2 WiFi + 3G model, the price cuts will also be available on these models with all versions costing £100 more than their WiFi-only siblings: - £499 (16GB), £579 (32GB) and £659 (64GB). The iPad 2 goes on sale here, and in 24 other countries worldwide, at 5pm on Friday evening in Apple Stores and selected Apple Authorised resellers. Those with an internet connection will be able to purchase the tablets from 1am from the Apple UK site.

The news of the price cut in the new iPads comes just a day after the CEA’s Director of Industy Analysis Steve Koenig told us that top Android tablets would not be able to compete with the iPad 2 on pricing, saying that you “pay several hundred dollars more for an ‘uncool’ product.” Yesterday we reported on RIM’s BlackBerry PlayBook pricing which is pitched at the same price as the original iPad.

Apple has also released the price of the official cover, the Smart Cover, in the UK which will cost £35 for the polyurethane version and a hefty £65 for the “rich leather” model. The new GarageBand and iMovie apps for iPad will be available for £2.99 each.

Will the price cuts tempt you to fork out for the second generation iPad or will you continue to hope that a competitively priced Android alternative will appear from the crowd?

iPad 2 UK prices:

Wi-Fi only:

16GB: £399.00

32GB: £479.00

64GB: £559.00

Wi-Fi and 3G:

16GB: £499.00

32GB: £579.00

64GB: £659.00

Source: Apple UK


March 23, 2011, 4:35 pm

"Will the price cuts tempt you to fork out for the second generation iPad or will you continue to hope that a competitively priced Android alternative will appear from the crowd? "

I think the answer is 'both'. The iPad 2 is hugely tempting. However, if a an alternative that is as good, but costs less is out....that would be an option.

Glad Apple have recognised that pricing should come down over this side of the pond.

Chris Beach

March 23, 2011, 5:51 pm

Until recently I thought that the iPad would be my first choice, but as I realised that browsing would be its main usage, I realised that the cheaper androids would be fine, esp as I'm sticking with Android for my main phone.

The iPad has the apps, and a better media experience, but I think the apps are ported fast enough to android, and I've no interest in watching or listening to anything on tablet sized devices.


March 23, 2011, 6:05 pm

But as has been pointed out ad nauseum elsewhere, the price reduction merely reflects the current exchange rate. Nothing to get excited about, folks.


March 23, 2011, 6:10 pm

Well this announcement just nailed it for me and I'll be ordering it come Friday.

No point in waiting until some unknown time this summer (Samsung forgot to mention which hemisphere) for something which might or might not work well, when this one does everything I need right now.


March 23, 2011, 6:10 pm

Let's see, should I buy an alternative where I don't know when the next update will appear, it cost's more, and the market place isn't yet matured for such devices. Gosh, that's a hard decision. Oh, but hang on it doesn't do the holy grail Flash, it just doesn't seem right not having a technology that crashes & drains my battery. Damb it!!


March 23, 2011, 6:57 pm

@Keith I think you are lamenting Android, but you could as easily be taking the piss out of the iPad.

It's good Apple are feeling the pressure from Android and being even more competitive on price (sure it's mostly dollar rate but they didn't have to pass on the saving). Apple know it's lower end devices they have to compete with, so that's why they didn't pass the saving on the top end device.

Honeycomb looks lovely, but Apple have too much of a lead right now, so I expect the iPad to dominate for another year. Come 2012 it'll be a different story.


March 23, 2011, 8:08 pm

Great to know the price has come down, thought apple would never do that. Bought an iPad 1 gen from eBay already, used for a week so far and really find the screen on iPhone so small in comparison. Tablet is really convenient and easy to use at home or work. IPad still has a lot of limitation, slow Internet, no flash, cam limitation, integration of native apps is limiting, etc, but a lot smoother than sammie's tab. Tab lags. Te user experience is really important to me...


March 23, 2011, 8:26 pm

@iHK - I don't think it is a valid argument to make regarding exchange rates. An iPad 2 at £x would be seen as the same cost to us by the majority whether the dollar was strong or weak against the pound.

Apple don't, to my knowledge, have some crystal ball that is able to predict currency movements and it would be hugely unlikely that they would pump prices back up to iPad 1 original RRP if exchange rates change so I think it's fair to celebrate a price reduction in this instance.

Agree with HK in that iPad will dominate for some time. If they can nail iOS5/6/or 7 I think they will have established themselves as the only tablet worth having by 2012/13 to be honest.


March 23, 2011, 8:33 pm

Baaaa Baaaaa
(That's a sheep noise in case no-one realises).
I've already set my alarm for 1am Friday Morning. Price reduction is welcome (Competition is good!), lets face it though, it's an evolution, rather than a revolution. But, hey who said evolution is bad? Darwin made a career out of it. Revolution is messy.


March 23, 2011, 9:30 pm

"largest iPad 2 won’t get any reduction with the price for the 64GB version remaining static at £599. "
"iPad 2 UK prices: Wi-Fi only: 16GB: £399.00 32GB: £479.00 64GB: £559.00 "

how much will it be for the 64gb wifi only? 599 or 559?

David Gilbert

March 23, 2011, 9:47 pm

@boringg Sorry about the mix up, the iPad 2 WiFi-only version will cost £599, the same as the original.


March 24, 2011, 12:38 am

You sure about that DG? Other sources are at £559!


March 24, 2011, 1:39 am

@HK: Keith I think you are lamenting Android,

To be honest no, the whole mess with Android isn't actually Androids fault, but manufactures & with phones the networks. If Android was totally controlled by Google, I'm sure it would be a great OS, unfortunately that's not the case.

My other dig was with Flash, I'm just looking at TR's Website in Chrome now with Black squares everywhere with a sad looking Jigsaw puzzle face, yeah you guessed it Flash crashed. Doesn't matter though, the Black boxes look nicer than adverts jumping about trying to give me an epileptic fit.


March 24, 2011, 1:57 am

@David Gilbert... Are you sure? The Apple site (from your source link) definitely states £559 / £659 for the 64GB WiFi / WiFi+3G models - which is a £40 saving, which is good news :)


March 24, 2011, 3:24 am

Android is a great OS. There are definitely issues with updating but Gingerbread and Froyo more than stand comparison with other mobile OSs.

It's clear that you don't like flash but despite its flaws it still fulfils an important function which many people need. On my Desire I have it set to work on demand. By default I don't want every instance to load but it's nice to have the option when you need it.

I kind of see Flash like iTunes, yes it's a total pile of crap but people still endure it because they require its functionality.

Michael 2

March 24, 2011, 4:31 am

i've had my iPad since day one, and iPhone since the 3GS

i'm so keen for and wish there was some iOS competition but it's amazing, no UTTERLY UNBELIEVABLE, that even today Apple has no quality competition - HTC, Samsung, Sony, Microsoft, Google, are still seemingly living in the 1990's while the rest of the world is in 2011


March 24, 2011, 6:26 am

@Keith: yeah you guessed it Flash crashed

Just out of curiosity what OS do you run? Only i've never, ever had flash crash on me using windows but hear lots about Flash being unstable from Steve Jobs. I'm wondering if a bit like a reverse iTunes which is a POS on windows but apparently runs perfectly well on Macs.


March 24, 2011, 12:06 pm

TR have had the pricing completely wrong from the get-go; the same mistakes are littered throughout the Playbook article also. The mind boggles.


March 24, 2011, 1:58 pm

@stripy: Just out of curiosity what OS do you run?

This was on Windows 7, ironically on my Mac Flash doesn't crash, but still drains my battery to show me some stupid animations. Just googled an image that looks similar to what I'm getting ->
The thing that gets me more with Flash, it's an old technology, and it's still riddled with bugs.

@rav: it still fulfils an important function

Unfortunately it always will while people believe this. Out of curiosity what website do you go to that you couldn't live without that runs flash only?.


March 24, 2011, 2:24 pm

I didn't get first one. Don't care less about the £40 reduction (but it's a free cover - which is nice). Will be buying a white 16Gb version on Friday.

I think the white will be easier to find in the dark :) and I can't see any reason I'll need lots of memory on this device. I've no need for 3G access as I can't see me needing to use this anywhere that doesn't have Wi-Fi, if I ever do I can move from O2 to THREE when iPhone5 comes out in 3 months and get FREE tethering.

Job done !


March 24, 2011, 6:45 pm

@Keith: I'm not going to argue with you that I'm not too upset by Flash crashing and not showing adverts, but on the whole for websites that use it (lr games) Flash is very useful. I actually get Flash ads on TR crashing quite a bit when using Chrome, but never notice it when using IE or FF, so I wonder if there's something about the way Google implement Flash in Chrome that causes the instability? Or maybe it's the TR adverts, I've never noticed a big Flash site crash. As for resources & bugs Adobe seem to have taken up the challenge of Apple and have been working hard to make it more efficient and less buggy, so I'm quite happy to run it. It's certainly more resourceful than FF4 which is still a RAM monster.

I really don't know with Android. Are the problems I have with it from Google or my manufacturer? It has so much potential, but the fact there's so many custom ROMs for it makes you realise its not quite as efficient as it should be nor as stable. I actually trust MS more than Google for building an OS and that's why I'm leaning towards them for my next phone. As for a tablet, if MS do something soon i'd be interested, Honeycomb won't be stable for another 6 months at least. iOS is cool, but too limiting; I'd pick up an iPad for fun and sell it in 6 months when a proper OS comes out (if that is MS get off their asses and do something). Call me crazy but I want to run Windows.


March 25, 2011, 6:05 am

Now to make matters even worse Google has closed the source for Honeycomb until some day they feel like it, so until then no custom mods, alternative firmware or community updates..

Good timing to announce it too. Now I don't even a second thought about ordering the iPad2.


March 25, 2011, 4:55 pm

@Keith: thanks for posting the example, that would be really annoying! I guess i've just been lucky, either that or when it has crashed on me it took the whole browser down so i didn't realise :) I can't say i'm particularly attached to flash so wouldn't miss it as long as there's a widely adopted alternative. For the meantime it does still anoy me when i try to open up a webpage on my iPhone and i just get blank page telling me to install flash.


March 25, 2011, 11:46 pm

How about TR's very own video reviews! Just like @stripy says, I couldn't give a damn about Flash itself but if it's the only choice I'll take it.

If the price drop is to do with FX rates why have not other products been reduced?

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