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iPad 2 Launched Today In UK

David Gilbert


iPad 2 Launched Today In UK

Read about the new iPad Air and iPad mini 2

For most people, the idea of queuing up outside a shop in central London for almost 36 hours just to be the first people in the country to get their hands on the new iPad 2 would seem ludicrous - for Jewels Lewis from Notting Hill there was no other choice.

"I was fourth in line for the original iPad so I was going to make sure I was number one for the iPad 2," the finance executive told us this morning having spent the night outside the Apple Store on Regent Street - and he wasn't alone. While there were only six or seven people directly outside the store, around the corner on Hanover Street a sort of Apple-branded shanty town had sprung up, with sleeping bags, blow-up beds and of course iPhones, iPods and iPads as far as the eye could see.

Craig Fox from Cambridge and Daniel James from London, both self-proclaimed Apple fanboys, said there had been a good atmosphere overnight despite the chilly temperatures. They had got in line at 4pm yesterday, which compared to Jewels who arrived at 7.30am yesterday morning, almost seemed reasonable. "I managed six hours sleep last night but Daniel only got one," Craig told us. Asked why they were willing to put themselves through such hardship for the iPad 2, they both just said that it was another Apple product and that was all they needed to know. They said they were looking forward to using FaceTime on the iPad 2 and checking out iMovie and GarageBand working on the new device.

The iPad 2 will go on sale today at 5pm in stores but went on sale in the UK early this morning at 1am. However those who waited up in the hope some of the online orders would be despatched within 24 hours were disappointed as Apple seems to have not set any units aside for this purpose. The waiting time for delivery of the iPad 2 in the UK was 2-3 weeks last night but is currently running at 3-4 weeks. A lot of people who tried to get their iPad 2 online last night faced some infuriating error messages with the ordering process taking over an hour in some cases.

The queue this afternoon at the Apple Store in Westfield

In the line on Hanover Street, it was quite easy to tell where the line of overnight queuers ended and the early morning additions began. The vacant stares and coffee-fuelled jumpiness gave way to more calm and serene personas who were staring lovingly at their iPad, which they will soon toss on the scrap heap in favour of the newer, slimmer, faster, lighter and cheaper iPad 2.

Apple staff prepare for the onslaught

We will be keeping you up to date as we get more information from retailers and from Apple as to how the launch day is going. Let us know if you are in the queue or if you've tried to order one online.


March 25, 2011, 4:59 pm

"Video interview with the man himself, Jewels Lewis coming shortly." Really? How is that news and does anyone really care?


March 25, 2011, 5:39 pm

I'm with Simon - I know we can always just ignore it, but do we really need to hear the insightful wisdom of someone who has just queued outside a shop for 36 hours?


March 25, 2011, 5:51 pm

Seriously? What is wrong with people!! I thought i was sad for having an Arsenal season ticket, but sitting there 36 hours for a tablet is madness!


March 25, 2011, 6:09 pm

I'll fully admit to turning up on opening time to get an iPhone 3GS, but that was because I didn't want to get into work late! I was 3rd in the queue and got one. Wait up all night? You're having a laugh.

I'd rather wait a few weeks for the online odrers to come.


March 25, 2011, 6:14 pm

People are weird.

Hans Gruber

March 25, 2011, 6:26 pm

And there was me thinking it would be wrong to post how sad I thought it was for people to queue overnight for a product launch. Pretty unanimous verdict really.


March 25, 2011, 6:31 pm

I tried for 45 mins to order mine online last night. Website kept erroring. Ended up waking up at 7:30 this morning and doing it then. Still 2-3 weeks delay on orders. booo.


March 25, 2011, 6:42 pm

@Jasonw: I thought i was sad for having an Arsenal season ticket

Correct, that is very sad indeed. In fact waiting 36 hours outside a shop seems pretty normal now.. :)


March 25, 2011, 6:44 pm

I wouldn't really waste my time on the queue for something that is not going to fulfill my immediate needs. But people got own priorities on what they need the most, so can't really complain about them waiting in line all night.


March 25, 2011, 7:08 pm

The trick to getting around the problems with the website was to turn on 1-click purchasing. Managed to order it that way after about 20 mins of wasted reloads, but seems it will take 2-3 weeks to arrive.

I stayed in a Apple queue for 2 hours once to get a t-shirt as it was a new opening and the location had a special meaning, but for an iPad I don't see the point unless you're about to fly off the country or are a developer anxious to test you app on the new hardware.


March 25, 2011, 8:09 pm

I remember the last iPad launch where Apple were turning away disappointed customers from their store. I went into PC World, about a mile away, and they had piles of the product in every variant.

It seems like it's not enough to actually love Mac products but to be a true fanboi you have to purchase at The Church of Mac as well.

Incidentally, why does it cost £100 to shove a 3G chip in an iPad when Amazon can stick one in a Kindle for £41 and give free worldwide data? I'm not arguing for the data connection as iPads are certainly a lot more useful online than a Kindle but why do Apple charge two and a half times as much?


March 25, 2011, 8:19 pm

I also experienced problems with the site, I was up 'till 2 AM trying to order one for me and one for my father. 1-click seemed to work but my order apparently fell through, so I had to call Apple when I woke up. Very nice guy on the phone, even took down the text in Latin I wanted engraved on my iPad :-)
Anyway, a couple of years ago, I never thought I would take the effort to stay up that late for an Apple product, or get up extra early to line up to order an iPhone 4, but after having done both those things now, I can kind of understand why some people would go such lengths to get what they want.
To each his own I suppose :-)


March 25, 2011, 8:39 pm

well, if you've got nothing to do and by Q-ing for a few hours and re-sell an ipad for extra 100 quid on ebay, it's not bad business...

A Scotland

March 25, 2011, 10:09 pm

I remember the iphone 4 being resold on ebay for £800 during the several weeks it was sold out in the stores. If you buy a few of these things and resell you could make quite a bit of money. Gambling on apple not having enough stock to meet initial demand...but is that such a big gamble?


March 25, 2011, 10:43 pm

I also remember passing the Regent St. Apple shop on the first weekend of the iPhone 4 release. Although I was there for strides and shoes and not to replace my 3G. I did see a ticketed 50-strong queue - so for the sake of it, I crossed the road to Carphone Warehouse and was in a line of two for a stock of ten. Did I go back and tell the waiting-to-be-anointed Appleheads? Ermm...I didn't want to spoil their 'experience' after all.


March 25, 2011, 11:43 pm

There was a queue in Brent Cross going from one side of the shopping centre to the other. I don't get it myself but to each their own. Makes me glad I've never had to wait in line for any of my HTCs.


March 25, 2011, 11:46 pm

@Jasonw Woah woah woah! There's nothing sad about having an Arsenal Season Ticket!! Or being on the enormous waiting list.


March 26, 2011, 2:13 am

yep and lots and lots of people complaining about the screen light leakage already and scratches to teh back of the case.


March 26, 2011, 2:23 am

Well I was asked to share so here goes:

Decided to geek it up and stay up late to place an order at 1am. Attempted several times when it went live at 12.30 and finally "1 click"ed an order through at 12.50. Great I thought. Next morning my bank phones up. As several attempts were made (about 4 ipad attempts due to the site crashing) they cancelled all payments. Was a bit miffed but at least they were being vigilante and I figured a cheeky call to Apple to confirm payment would go down ok.

BUT, and this is no joke, my 8 month pregnant girlfriend volunteered to hang about Edinburgh's John Lewis for 2 hours and bagged me a 32gb black wifi. Yes I realise how dreadful this makes me look but she insisted - our 2 year old son has been a nightmare at dinner time the past fortnight and she preferred getting sore feet hanging about some John Lewis store!!! All well that ends well I suppose...

So theres my rarely pathetic iPad tale! Laugh away!


March 26, 2011, 3:53 am

The general theme is that the thickos go and stand in a queue for hours at an Apple store. Everyone else just pops into their local reseller and walks out with one easily.

Lee Moorhouse

March 26, 2011, 3:24 pm

I waited 24 hours for one, I did it for the first iPad and I did it for the iPhone. Why? It's fun! It's not as if we're just sitting in silence! Everyone in line is happy, excited and is passionate about Apple and it's products. If you don't like it, fine, that's your choice, but please don't call us "extremely sad individuals" like the bizarrely venomous @Steven Marshall. I've never understood the hatred towards Apple and it's fans, I've also never understood why ADULTS come online and spout their hate in a comments section on a tech site. Pot kettle black hey Steve?!

Great post David, TR does Stirling work.


March 26, 2011, 3:34 pm

Yes, as @Sleeper said the best place to get the iPad2 is actually other resellers. E.g. Tesco still has some models in stock for click&collect orders, has a £10 off voucher offer now, 5% Quidco and nearly 1000 clubcard points. Just cancelled my Apple order and went for this instead.


March 26, 2011, 3:36 pm

Bunch of sad sheeps...

Ed Churchward

March 26, 2011, 6:47 pm

Why did you all not just call Vodafone? I did at 5pm yesterday. Ordered 2 x 16gb 3G ipad 2's. Not on contract but with a 30day rolling. They will be delivered on Tuesday, easy as pie.


March 27, 2011, 4:07 am

I think rubber dolls were invented for those who are passionate about inanimate objects.

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