Spotify today revealed its biggest update in years, with a host of new features centred around music discovery.
The update, announced at a press conference in New York, adds two new discovery-themed tabs to the interface of the Spotify desktop client, mobile app and upcoming browser-based player: Follow and Discover.
Follow is social, and very much influenced by the likes of Twitter and Instagram. Users can select individuals, bands and organisations to “Follow” on Spotify, ranging from their friends to celebrities, musicians and publications. They will then be able to see what these people (or at least whoever is controlling their Spotify account) are listening to in real time.
Spotify revealed some of the accounts that will be available to follow from day one, and Damon Albarn, Zane Lowe, Paul McCartney, Metallica and US President Barack Obama are among them.
The Discover tab recommends music based on users’ listening history, the accounts they follow and other technology. Content from Pitchfork, Songkick and Tunigo is also included. It will feature new singles and albums, and music and playlists shared by the influencers users follow.
There are a number of other new features being added too. The Collection tab can be stocked with songs and albums users want to listen to later (previously you’d have to make a playlist, but now only a single click is required); Audio Preview allows users to listen to a track without derailing the playlist or album they’re currently playing; and there are now push notifications to mobile devices informing users of new music from artists they follow.
Spotify’s updates will begin rolling out immediately. Are you excited by Spotify’s new focus on music discovery? Let us know what you think in the comments section below.