Huawei's cool smartphone sub-brand, Honor, will start pre-loading its phones with European streaming service Deezer.
All future Honor phones will come with the Deezer app pre-installed, giving users immediate access to the service's free tier with no subscription required.
Of course, if users want to move beyond personalised mixes and into Deezer's on-demand 40 million-strong music library - not to mention its 40,000 radio programs, podcasts and audiobooks - they'll have to sign up for a £9.99 per month subscription.
The deal between Honor and Deezer is being described as a "first of its kind global streaming partnership." Deezer will be available on Honor phones sold in Europe, Latin America, the Middle East, North Africa, Russia and South East Asia.
"Honor customers will get the best of both worlds - Smart technology alongside the best in music and radio," said Deezer's Gerrit Schumann. "With just one touch, listeners can access the largest music catalogue in the world, as well as over 40,000 podcasts, radio and audiobooks."
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This announcement is well timed to accompany today's European launch of the Honor 5X. The phone features a 5.5-inch 1080p display, a quad-core Snapdragon 615 CPU, a 13-megapixel camera, and a fingerprint sensor. All of this is wrapped up in a slick metal design.
Over in the US, the Honor 5X costs just $199, or around £140, so it could prove to be a real bargain for European smartphone users looking for something classy without wishing to break the bank.