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Huawei targets innovation after becoming third largest smartphone provider

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Huawei has recorded a 60 per cent year-on-year rise in smartphone sales as the company is crowned the world’s third largest smartphone supplier.

Capitalising from its move into the mid and high-end smartphone scene, Huawei has confirmed that its year-on-year smartphone sales jumped a staggering 60 per cent during 2012 as the Chinese manufacturer closed the gap on the likes of Samsung and Apple in terms of handset units shipped.

“Last year we had a big adjustment in our strategy,” Richard Yu, CEO of Huawei’s consumer group said. Speaking during the company’s “discover possible” MWC 2013 press conference, he added: “We are moving from the entry-level low tier to the mid-tier and the high-tier.”

With the manufacturer revealing that it shipped 32 million smartphones during 2012, a 60 per cent year-on-year rise, the Nokia, HTC and ZTE rival was officially announced as the world’s third largest smartphone manufacturer back in Q4 2012.

Suggesting that its move from manufacturing cheap, low-specced budget phones into more premium, specs-impressive devices, has helped bolster its footing in the smartphone scene, Huawei has suggested that innovation is essential for continued growth.

“In this industry, product is a currency,” Amy Lou, Global Brand Director for Huawei Devices said. “Looking back at the past two years, our product line-up is getting better.”

She added: “We will continue to drive innovation, we are committed to deliver the best to our consumers.”

Helping Huawei advance its innovative handset offerings, the company today launched the Huawei Ascend P2, a direct follow-on to the Huawei Ascend P1 and a handset which will pair Google’s Android 4.1 Jelly Bean OS alongside a new 8.4mm thick form factor with an expansive 4.7-inch 720p HD touchscreen display.

“Today is a day that Huawei really grows up. Today is a milestone in our history,” Lou said.

Suggesting that the company will look to build on improved sales with greater brand presence, Lou added: “Huawei is a great consumer brand in the making. Our brand will be as familiar as many you see this week in Barcelona.”

Do you believe Huawei has what it takes to rival the likes of Samsung and Apple in the smartphone market or will the Chinese company remain an also ran? Share your thoughts on the matter with us via the TrustedReviews Twitter and Facebook feeds or through the comment boxes below.

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