That's a good thing obviously, but what else do the Huawei Nova and Nova Plus offer, other than P9-esque curves and a metal body?A truly next-generation, revolutionary and cutting edge amount of cringe, it turns out.
Once again Huawei appears intent on writing the handbook on how NOT to do a press conference, introducing us to a new made-up profession in the form of a "selfie expert", treating us to a "digital influencer", and of course reminding us that Rose Gold is the "Lady colour".
Face, meet palm...
Yes, that hashtag really does reference 2016 but shh, no one tell Huawei!
In other news, the Nova phones don't actually look half bad.
Both devices pack a health amount of specs and features, including a Snapdragon 625 chipset backed up by 3GB of RAM, 32GB of on-board storage, a USB-C port, NFC support and a fingerprint scanner.
The Nova is the smaller and more modest of the duo, featuring a 5-inch 1080p screen, 3,024mAh battery, 12-megapixel primary camera and 8-megapixel front-facing 'selfie cam'.
Its stable mate the Nova Plus sports a 5.5-inch Full HD display, 3,340mAh cell, 16-megapixel rear shooter with OIS, and 8-megapixel auxiliary snapper.
There's also a new tablet from the Chinese manufacturer, the Huawei MediaPad 3, which offers an 8.4-inch 2K screen, Kirin 950 processor and 4GB of RAM.
Pricing and availability have yet to be confirmed for all three devices, though Huawei has reassured us that they are definitely appropriate for "young and energetic" types, so that's fine then, as long as you select a gender appropriate colour.
We've already spent a bit of time with some of the new products, so watch the video below to see them in action.
Watch: Hands-on with the Huawei Nova and Nova Plus
Managed to stop despairing at Huawei's attempts to appear hip? Let us know what you think of the Nova and Nova Plus in the comments below.